Cooper Hefner to Head Playboy's Global Partnerships Division

Cooper Hefner to Head Playboy's Global Partnerships Division

WESTWOOD, Calif. — Cooper Hefner announced today that he has taken over a new role at Playboy Enterprises Inc., stepping down from the company's chief creative slot.

Hefner is moving onto the role of chief of global partnerships at the company, which was once owned by his father, Playboy founder Hugh Hefner.

Hugh Hefner founded Playboy in Chicago in 1953 and passed away in September 2017 at the Playboy Mansion in the Westwood-area’s Holmby Hills neighborhood. The family’s trust sold its last shares in the company in August, and the company is now wholly operated by Icon Acquisition Holdings Inc.

Cooper Hefner has held on to the chief creative officer position since 2016. At the time of his hiring his prime focus was “on the creative strategy around [Playboy’s] continuing transformation into a millennial facing lifestyle brand and the reinvention of our experiences for that audience.” 

Cooper Hefner’s stepped into the chief creative officer role comes after his power was reduced at Playboy and he started up his own media company, Hop.media. (Hop is an acronym for Hefner Operations and Productions.)

After he departed Playboy, he ripped it for its decision to cut nudity in its U.S. magazine starting with its March 2016 issue. Nudity was later restored to the magazine when he came back to Playboy.

Cooper Hefner made the announcement today via Twitter, saying, “I am stepping in to the role of Chief, Global Partnerships at @Playboy Enterprises, focusing on revenue and business development over content and media management. Serving as CCO and seeing earnings increase year-over-year has been a pleasure. I look forward to the year ahead.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Taylor Vixxen Stars in Latest From TeamSkeet

Taylor Vixxen stars in a new scene for TeamSkeet, titled “‘Cheat? But It's My Anniversary!’ My Stepmom’s Filthy Secret.”

Andylynn Payne Headlines Latest From TransSensual

Andylynn Payne stars with Cliff Jensen in the second scene from the TransSensual title “TS Doctor’s Office,” titled "Doctor’s Room."

Cubbi Thompson Stars in Latest From Jules Jordan

Cubbi Thompson stars with Manuel Ferrara in the latest release from Jules Jordan.

Octokura, Matty Mila Star in Latest From Parasited

Octokura and Matty Mila star in “The One That Excites” from Parasited, directed by Roberto Di Suna.

Dorcel Premieres Casey Calvert's 'Connection'

Multi-XMAs winner Casey Calvert directs “Connection,” the latest release from Dorcel.

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

Bree Brooks Makes Her WIFEY Debut

Bree Brooks stars with her husband Bob, Jax Slayher, and Sheem in the latest release from Vixen Media Group studio imprint WIFEY.

Katalina Kyle Toplines Jonni Darkko's 'Throat Fucks 9'

Katalina Kyle headlines Jonni Darkko's "Throat Fucks 9," from Evil Angel.

Elegant Angel Drops Final Installment of 'Lilly Loves Girls'

Elegant Angel has released the final installment of 2025 XMAs Girl/Girl Performer of the Year Lilly Bell's showcase “Lilly Loves Girls,” titled “Lilly Loves Vanna.”

Show More