Cooper Hefner to Head Playboy's Global Partnerships Division

Cooper Hefner to Head Playboy's Global Partnerships Division

WESTWOOD, Calif. — Cooper Hefner announced today that he has taken over a new role at Playboy Enterprises Inc., stepping down from the company's chief creative slot.

Hefner is moving onto the role of chief of global partnerships at the company, which was once owned by his father, Playboy founder Hugh Hefner.

Hugh Hefner founded Playboy in Chicago in 1953 and passed away in September 2017 at the Playboy Mansion in the Westwood-area’s Holmby Hills neighborhood. The family’s trust sold its last shares in the company in August, and the company is now wholly operated by Icon Acquisition Holdings Inc.

Cooper Hefner has held on to the chief creative officer position since 2016. At the time of his hiring his prime focus was “on the creative strategy around [Playboy’s] continuing transformation into a millennial facing lifestyle brand and the reinvention of our experiences for that audience.” 

Cooper Hefner’s stepped into the chief creative officer role comes after his power was reduced at Playboy and he started up his own media company, Hop.media. (Hop is an acronym for Hefner Operations and Productions.)

After he departed Playboy, he ripped it for its decision to cut nudity in its U.S. magazine starting with its March 2016 issue. Nudity was later restored to the magazine when he came back to Playboy.

Cooper Hefner made the announcement today via Twitter, saying, “I am stepping in to the role of Chief, Global Partnerships at @Playboy Enterprises, focusing on revenue and business development over content and media management. Serving as CCO and seeing earnings increase year-over-year has been a pleasure. I look forward to the year ahead.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Angelina Makes Her MILFY Debut

Eva Angelina has made her debut for Vixen Media Group studio imprint MILFY in a gangbang scene titled “Yes Chief.”

Chloe Amour Toplines Latest 'Hardcore Anal Superstars' From Hard X

Chloe Amour headlines the fourth volume of "Hardcore Anal Superstars" from XEmpire studio brand Hard X.

Creator of Hentaied, Parasited Launches New Site 'Vampired'

Romero Mr. Alien, the creator of Parasited and Hentaied, has launched Vampired.com as both a stand-alone paysite and part of the Hentaied.Pro streaming platform.

Australian eSafety Commissioner Demands Stricter Child Protection Codes

Australia’s online safety regulator, eSafety, is once again reviewing a “final” draft of industry codes to protect children from pornography and other age-inappropriate content, after eSafety Commissioner Julie Inman Grant rejected the previously announced “final” codes as insufficiently stringent.

Liz Flynt Debuts 'Hustler: 50 Years of Freedom' Book

Liz Flynt has released her new retrospective book, “Hustler: 50 Years of Freedom.”

Cubbi Thompson: On a Wild Ride All Her Own

How do you relax after a hard day’s work? A) Sprawl on the couch, B) Soak in the tub, or C) Head straight for the nearest theme park and jump on the roller coaster.

Nerdgasm: A Look at the Naughty Side of Pop Culture Geekdom

From “Call of Duty” to cosplay, from tabletop dice rolls to dungeon-inspired dirty talk, the worlds of geek fandom and fantasy are no longer confined to the basement. They’ve kicked down the door, shed the “Firefly” tee and gone full frontal.

Kyrgyzstan Parliament Moves to Outlaw Internet Pornography

A parliamentary committee of the Supreme Council of Kyrgyzstan on Tuesday approved a measure to outlaw online adult content in the country.

Elizabeth Skylar, Selena Ivy Topline 'My Friend's Lesbian Daughter 4'

Elizabeth Skylar and Selena Ivy headline the latest release from Girlfriends Films, titled “My Friend's Lesbian Daughter 4.”

Sweden Bans Purchase of 'Remote' Sexual Services

The Riksdag, Sweden’s parliament, has approved a proposal to criminalize purchasing sexual services performed remotely by streamers and custom content creators.

Show More