LOS ANGELES — Superstar Stormy Daniels winged to Peru over the weekend to christen the Penthouse World Media and Penthouse Clubs Worldwide sponsored car amid preparations for the 2019 Dakar Rally.
Veteran off-road driver Olga Rouckova is at the wheel. The world-renowned off-road endurance rally unspools through Thursday, Jan. 17, in Peru. The 10-stage race will feature a variety of off-road vehicles in four classes and covers 3,100 miles of sandy dunes, rocky terrain and desert heat.
The event “marks the iconic adult media brand’s arrival in the world of motorsports. With champion racer Olga Rouckova, and Stormy at her side before the race, Penthouse stands with strong, beautiful women who lead the change,” said a company rep.
Rouckova is one of 17 female drivers among the more than 330 total competitors in what is a traditionally male-oriented event. It the most female drivers in the history of the rally.
“I have a wonderful and long-standing relationship with Penthouse, and I love to travel, so needless to say I jumped at the chance to head to Peru to help promote the Penthouse car at the Dakar Rally race,” said Daniels. “The trip was even better than I hoped it would be. I had so much fun meeting the race team, posing with the car and interviewing our badass driver, Olga!”
Catherine Brandt, Penthouse World Media COO, praised both women. “We were excited to have Stormy, a female pioneer of challenging endeavors, on location to support Olga. It is a great opportunity to focus on the achievement and great potential of all women who challenge the status quo,” she said. “The Dakar Rally is a grueling and difficult race and we’re honored to support Olga who is the epitome of courage, beauty, determination and talent. She is a great ambassador for Penthouse and its freethinking, unstoppable spirit.”
Penthouse is providing “financial and promotional support to Rouckova, by way of marketing and advertising as well as media opportunities during the race,” notes the rep. “Born in the Czech Republic, Rouckova is an accomplished quad racer with her four-wheeled motorcycle-like vehicle, having participated in a number of competitions like the FIM Baja Europe for three years, finishing every race on the podium, the Merzouga Rally in Morocco, along with obstacle races such as the Spartan race, Army Run, Gladiator Race,” among many others.
“I am thankful to Penthouse for their faith and support and to Stormy for sharing her star with us on this exciting day,” Rouckova said.
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Daniels will next host the 2019 XBIZ Awards in Los Angeles on Thursday, Jan. 17.
