Lovehoney Prepares for New Season of 'Broad City'

BATH, England — With the debut of the latest and final season of Comedy Central’s “Broad City,” Lovehoney is encouraging retailers to be ready with products on hand from the Broad City Pleasure Collection.

Lovehoney will be showcasing the full Broad City Official Pleasure Collection at this month’s ANME, which is set for Jan. 13-14.

“Broad City” follows the adventures of Abby and Ilana, two best friends navigating their 20s in New York City. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys, including a scene that introduced pegging to a mainstream TV audience for the first time.

Lovehoney launched its official range of licensed sex toys in August 2017 with colorful designs that appeal to Broad City’s fan base as well as first-time users.

The collection includes the Yas Kween Bullet Vibrator; Pegasus Strap-On Kit and In the Mood Lipstick Vibrator among other toys, which have been inspired by Abbi and Ilana’s sexual adventures in each episode.

Kate Hodgson-Egan, international sales manager, said, “The fantastic range of Broad City products have been designed and developed in-house in addition to all packaging, POS and brand marketing collateral. We will have the full range of products and POS on display at the ANME show, so be sure to stop by Booth #201-203 to have a look. As the new season of Broad City premieres in the US on 24th January we are advising all retailers and distributors to get their orders in as soon as possible in order to have products ready for any viewing or launch parties superfans may have.”

For more information, email enquiries@lovehoneytrade.com or visit LovehoneyTrade.com.

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