LOS ANGELES — Penthouse World Media and Penthouse Clubs Worldwide have partnered to sponsor veteran off-road driver Olga Rouckova at the 2019 Dakar Rally.
The world-renowned off-road endurance rally will be held from Sunday through Thursday, Jan. 17, in Peru.
The 10-stage race will feature a variety of off-road vehicles in four classes and covers 3,100 miles from start to finish.
Rouckova will be one of 17 female competitors in the race made up of a total of 334 racers. Although a traditionally male-oriented event, the 2019 Dakar Rally hit a huge milestone with the most female drivers to date, empowering women around the world to showcase their competitive skills.
"I am honored and grateful to be sponsored by Penthouse, the iconic brand that represents beauty, culture and progressive thought,” Rouckova said.
Rouckova is featured in a piece currently posted on Penthouse.com here.
“We are excited to be supporting the highly-accomplished Olga Rouckova in this amazing challenge which is the Dakar Rally,” said Catherine Brandt, COO of Penthouse World Media LLC. “It is an honor for Penthouse to represent a female driver who embodies beauty, strength, and determination, and this is a direction the brand is excited to embrace.”
“Penthouse Clubs Global Licensing LLC, the exclusive Licensor of the world’s premier gentlemen’s club brand, is pleased to support Rouckova in this feat,” said John Kirkendoll, CEO of Penthouse Clubs Global Licensing LLC.
“The Dakar Rally stands for both excellence and luxury, two traits embodied by Penthouse Clubs around the world, and we’re thrilled to provide a platform for a woman to excel and succeed in an arena that’s traditionally dominated by men.”
Penthouse World Media and Penthouse Clubs Worldwide are now two separate business entities.
