NORTH HOLLYWOOD, Calif. — Doc Johnson is now shipping the Main Squeeze — @playmateiryna hard-case stroker.
As the industry’s first masturbator molded from a social media star, Doc Johnson predicts its will appeal to a wider mainstream demographic.
Iryna Ivanova has more than 7 million followers on her various social media pages. She has been featured in headlines around the globe, including in Playboy, GQ, and Esquire — and Doc Johnson’s Main Squeeze — @playmateiryna was cast directly from the social media starlet’s own anatomy. The stroker will be incorporated into Doc Johnson’s Main Squeeze line of hard-case strokers that feature a squeeze plate designed to vary the tightness of each stroke, and a suction-adjusting end cap that users can twist to their preferred level of intensity.
“Iryna has an exceptionally passionate fanbase, and we’re beyond excited to be partnering with her,” said Chad Braverman, COO/CCO at Doc Johnson. “Social media is becoming one of the most, if not the most powerful outlets today, to directly connect with both new and existing customers; and partnering with Iryna — a social media star with a tremendous following — to create this new Main Squeeze stroker, perfectly aligns with our portfolio-wide strategy to expand our reach and engage with consumers at every touch point. This is a logical extension of our expertise and represents an exciting new growth opportunity for our portfolio of performer-molded products.”
Ivanova added, “I am tremendously grateful to Doc Johnson for making me the first social media star to be molded for a sex toy line, and I couldn’t be more excited that my Main Squeeze — @playmateiryna hard-case stroker is finally available to the public! I had a blast during the molding process at Doc Johnson, and I hope all my fans love the finished product! Message me on celeb.tv/playmateiryna and let me know how much you love my Main Squeeze!"
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