WEST HOLLYWOOD, Calif. — The Chi Chi LaRue’s brick-and-mortar retail outlet will transform into a “ginger emporium” Thursday for the launch of the Red Hot 100 underwear collection and 2019 calendar.
Photographer Thomas Knights and Red Hot calendar models will press the flesh during the event; after 10:00 p.m., they will move around the corner to The Abbey nightclub for a meet-and-greet.
“In 2014, the Red Hot exhibition landed in New York generating unprecedented global media attention,” a rep said. “Now in its sixth year, the Red Hot movement hits Los Angeles, bringing together America’s hottest ginger jocks in one outstanding 2019 calendar shot at Muscle Beach.”
The debut Red Hot 100 underwear collection will be available exclusively at Chi Chi LaRue’s until its global launch in early Feb. during Fashion Week. “This is a chance to get a piece of the action, pre-launch, and a perfect opportunity for that unique Christmas present,” said the rep.
The collection “showcases the brand’s iconic logo on a 1.5-inch elasticated waistband and is available in three styles: ‘Trunk,’ ‘Hip Brief’ and ‘Jock,’ in three colors: blue, white and black. The ultra-sexy range is designed from the bottom-up, made from super-soft, luxury stretch cotton with a bigger, more comfortable pouch.”
"We're excited to have the Red Hot men in the store, and to be part of the Red Hot 100 launch — these men are on fire!" said Chi Chi LaRue.
The store is located at 8861 Santa Monica Boulevard, West Hollywood, CA 90069. For additional details, click here for the event’s Facebook page.
Find Chi Chi LaRue’s online and on Twitter; learn more about Red Hot online and on Instagram.
