BENEDEN-LEEUWEN, The Netherlands — Shots has introduced the new Skulls & Bones selection of BDSM items to its brand, Ouch!
According to the company, Skulls & Bones brings the world of fashion and BDSM together in a powerful way.
The Skulls & Bones collection consists of a variety of products embellished with either small metal skulls or spikes, as the main element of the design. The styles are unisex and made with high-quality bonded leather.
Shots has created a video to showcase the new Skulls & Bones line, which can be viewed here.
To promote the items as unisex, the Skulls & Bones line comes in packaging that showcases the product on female and male models.
“The idea was to create something that really promotes and attracts a female as well as a male audience,” the company said. “At first sight, the packaging shows a female model, but on ‘opening’ there is a second packaging showing a male model. That’s two options for the price of one! This gives the retailer a unique opportunity to showcase the products however they choose, to their own key audiences.”
Items in the collection come with a free gift — a Skulls & Bones patch that can be attached to any clothing.
For more information about the Skulls & Bones collection, email info@shots.nl or info@shotsamerica.com.
