Shots Expands Ouch! Collection With 'Skulls & Bones'

Shots Expands Ouch! Collection With 'Skulls & Bones'

BENEDEN-LEEUWEN, The Netherlands — Shots has introduced the new Skulls & Bones selection of BDSM items to its brand, Ouch!

According to the company, Skulls & Bones brings the world of fashion and BDSM together in a powerful way.

The Skulls & Bones collection consists of a variety of products embellished with either small metal skulls or spikes, as the main element of the design. The styles are unisex and made with high-quality bonded leather.

Shots has created a video to showcase the new Skulls & Bones line, which can be viewed here.

To promote the items as unisex, the Skulls & Bones line comes in packaging that showcases the product on female and male models.

“The idea was to create something that really promotes and attracts a female as well as a male audience,” the company said. “At first sight, the packaging shows a female model, but on ‘opening’ there is a second packaging showing a male model. That’s two options for the price of one! This gives the retailer a unique opportunity to showcase the products however they choose, to their own key audiences.”

Items in the collection come with a free gift — a Skulls & Bones patch that can be attached to any clothing.

For more information about the Skulls & Bones collection, email info@shots.nl or info@shotsamerica.com.

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