ALMERE, The Netherlands — International adult wholesaler Scala has appointed Liliana Brenninkmeijer as its new brand ambassador for CalExotics.
Brenninkmeijer will be Scala’s primary go-to person for all CalExotics-related matters and will help retailers maximize the brand’s sales potential.
“The addition of Liliana Brenninkmeijer as our specialised CalExotics brand ambassador opens the door to new, exciting developments in the exclusive Scala and CalExotics partnership,” Scala said announcing her appointment.
“Liliana’s diverse background in consumer psychology, erotic B2C retail and product development ensures she is able to interpret current market trends and help retailers use them to maximize their own CalExotics sales potential," Scala said.
"Liliana will be dedicated to developing CalExotics’ brand presence on the European market, working on brand awareness and promotion in conjunction with the Scala sales team and CalExotics representatives, which translates into in-store trainings and workshops for Scala retailers, plus the creation of new marketing materials to help boost sales.
“We’re excited about Liliana arrival, as her professional experience and social, energetic personality will no doubt benefit the promotion of CalExotics as a must-have, quality brand in any retail assortment.”
Brenninkmeijer worked as a retail assistant at Pure Lust Boutique in Amsterdam and later was recruited by LELO as business development manager for Benelux.
“I am very excited about my new challenge at Scala, as the company’s impressive heritage in the industry and its international presence as a premium distributor offer many dynamic prospects,” Brenninkmeijer said.
