PENNSAUKEN, N.J. — Williams Trading is now shipping the New Sincerely line from Sportsheets.
To view the new collection, click here.
The Sportsheets Midnight line has now transitioned to Sincerely, the new line includes 16 existing items along with 16 new additions. The new collection features new packaging that includes an “exposed touch” window that allows the customer to touch and feel the quality of the product.
Sportsheets also incorporated a bright color pallet, detailed icons on every box and magnet closures to upgrade the quality of the packaging.
New items include an array of different bondage items including leashes, cuffs, collars and nipple clamps in lace and fur textures.
“The upgrade to the packaging gives an enhanced look to the brand. I believe the new Sincerely line has a great design and gives a very sophisticated feel for a great price point,” says Ron Kohls, senior sales rep for Williams Trading.
In support of the new line, Williams Trading also offers planograms and testers for in-store support. One option for the planogram includes all Sincerely products and the other option includes the 16 newly introduced items. Each planogram has a vibrator display that allows for customer engagement. Product testers are included with the purchase of the Planogram and can be placed on shelves or slat wall.
Sportsheet’s Sincerely product assortment appears in the 2018-2019 Fall Essentials catalog from Williams Trading Co. This digital catalog features Sincerely on pages 47-48 and can be viewed here.
For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.
