Williams Trading Launches System JO E-Learning Courses

Williams Trading Launches System JO E-Learning Courses

PENNSAUKEN, N.J. — Williams Trading Co. has teamed with System JO to produce a series of six new e-learning courses designed to educate retailers on the basics of selling lube. Store associates who a complete the series will also receive a free gift upon certification.

Williams Trading Co., a System JO preferred partner, has exclusively launched the new e-learning mini-series to teach the ins and outs of selling lubricants. The full series is available now. (Check out the new System JO modules here.)

The newest courses include “System Jo: Water Based Lubricants” and “Selling Lubricants,” which are the final courses in this six-part mini-series. In the “System Jo: Water Based Lubricants” course users get to learn all of the ins and outs on the difference between water based lubricants and other lubes such as silicone, the benefits of using water based lube, the best time to use these types of lubes and key selling points to help close sales.

In “Selling Lubricants” e-learning course users get a chance to learn very unique and different ways to sell more System Jo. This course is filled with simple and easy tips on how to close a sale, upsell and inform customers on different types of lubricants.

“This six-part series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants. The last course is sure to have users feeling an abundance of confidence once they graduate from all six courses.” said Scott D, the company's director of sales and marketing.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of our vendors. Since its September 2015 launch, WTU has certified over 85,000 store associates, impacted retail sales growth, and provided a better store experience for all customers. View the complete portfolio of e-learning courses here at WTULearn.com

The full System JO line is now in stock for immediate shipment. Williams Trading offers drop shipment services for all e-commerce channels.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.

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