1st PPV Offering From Vivid Voyeur TV Tonight on DirecTV

LOS ANGELES — Vivid Entertainment launches Vivid Voyeur TV tonight, a monthly series of 55-minute reality-TV productions that are only available through pay-per-view services. The first show, "Wild Weekend at Club Vivid," debuts on DirecTV tonight and on iN DEMAND starting in September.

The shows are self-rated TVMA (TV Mature Audience), and are aimed at a broad-based audience that is expected to include women and couples.

"It is a new direction for Vivid, and it's a new direction that has been overdue," Executive Producer David Burstein told XBIZ. "It's time for Vivid to be recognized as an entertainment conglomerate, with adult being part of what we do. This is our entry into more global types of programming. It pushes the envelope of TV, but it's tame to the standards of X-rated programming."

"Wild Weekend at Club Vivid" features Vivid contract performers Kayden Kross and Lanny Barby as they invite six other adult performers for a weekend party at Kayden's home in Southern California. The show will premiere on DirecTV on July 2 and can be seen throughout the month of July.

The second Vivid Voyeur TV offering is "Porn Star Makeover: Vivid Style."

"We're going to take girls off the street, do them up, and take them to clubs," Burstein said. "The way we're going to get more women viewers is to involve them."

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