WASSERBILLIG, Luxembourg — pjur group company officials, assessing the brand's “pjur love — gives you more” advertising campaign, say they’ve achieved “significant” success with it.
pjur made the announcement on the eve of next week’s eroFame trade show in Hanover.
The ad campaign is included in advertisements and advertorials in some of the world's best-selling magazines such as Playboy, GQ, Cosmopolitan and jolie.
"We saw a significant rise in visitors to our own website and shops, and above all to the businesses and online shops of our customers," said Michael Bart, head of global marketing and online marketing. “The feedback on our B2C campaigns from pjur dealers is positive across the board.”
The advertisements and advertorials have already reached more than 5 million potential new customers in Germany, Austria and Switzerland alone, Bart said.
“A number of advertising partnerships with Glamour and desired.de are still planned for 2018 and so demand is expected to remain strong, especially for pjur ORIGINAL, pjur BACK DOOR Relaxing Anal Glide and pjur med AFTER SHAVE Spray, which will be the key focus products in these ads.”
Bart concluded: "Customers who used the POS materials such as posters and flyers for our "gives you more" campaign have benefitted most of all from our investment in the B2C target group. Dealers who still haven't got their hands on these materials can contact their pjur contact partner at any time as the new slogan will definitely stay for the future.”
Check out more about pjur and the "gives you more" campaign here.
