pjur group Touts XBIZ Europa Awards Win

WASSERBILLIG, Luxembourg – The pjur group is celebrating its XBIZ Europa Awards win as Sex Lubricant Company of the Year.

"This award is a huge honor for pjur as a manufacturer of products made in Germany,” the company’s Eva Lerbs said. “We believe that our global ‘gives you more’ publicity and marketing campaign helped us win in this category and so we are proud that so many people voted for us. Thank you!”

The marketing campaign reflects the company’s vision, CEO and Founder Alexander Giebel said. “After all, our products give you more pleasure, more freedom and more quality. Thanks to XBIZ for the award and the great show in Berlin,” he said.

Find pjur online and follow them on Twitter and Instagram.

In related news, the company will present its pjur Med line at the Sex Expo later this month in Brooklyn (click here for details). They have also announced production on a sample box, the Bestseller Try It Kit, designed to entice retailers and to re-introduce the company’s products. The kits will be unveiled at trade show eroFame next month (click here for that story).

Click here for a complete list of XBIZ Europa Awards recipients.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More