LELO Celebrates 5 Years Selling Tara, Hula Beads and Ida

LELO Celebrates 5 Years Selling Tara, Hula Beads and Ida

SAN JOSE, Calif. — LELO today is celebrating its fifth anniversary of its entry into the pleasure products market of rotating and vibrating items.

Five years ago it launched three novelty products for female pleasure — Ida, Tara and Hula Beads — that “conquered the competitors all around the world,” company officials said.

Once rolled out, LELO officials quickly noted success with all three products in the marketplace and with critical acclaim and honors.

Here’s a rundown of the three LELO products:

  • Tara brings an new sensation into the bedroom — swirling, revolving and vibrating inside as users make love and attempt shared orgasms. LELO came home with a big win at the XBIZ Awards with Tara several years ago as it won the Luxury Toy/Line of the Year award;
  • Ida is one of the most innovative couple toys in the market; it’s a remote-controlled couples’ vibrator worn by women that lets users share powerful vibrations and intense rotations from within; and,
  • Hula Beads, another big winner at the XBIZ Awards by being recognized as Sex Toy of the Year several years ago, are beads that rotate and vibrate.

LELO officials said that the pleasure products makers is also approaching its first-year anniversary of its most successful launch ever with Sona, reaching the record sales levels with more than 56,000 units sold just within months of the launch.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Besharam CEO Raj Armani Featured in Cosmopolitan Inda Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Media Platform for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Anal Academy Adds Clinician-Reviewed Training Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Show More