Industry Vet Michelle Major Tapped as Wet Brand Ambassador

Industry Vet Michelle Major Tapped as Wet Brand Ambassador

LAS VEGAS — Industry sales veteran Michelle Major has joined Trigg Laboratories Inc., the maker of Wet Lubricants, as the company’s eastern U.S. brand ambassador.

The new hiring comes at a time when come the pleasure products company is evolving.

Owner and founder Michael Trigg, who has returned to managing the company, launched a fresh and reinvented look for the entire Wet product line at the ANME Tradeshow in July. And he continues to be “fully immersed in evolving his team and his brand,” he said.

"I'm thrilled that Michelle has signed on,” Trigg said. “With her considerable sales background and her experience in lubes, she's the perfect addition to our team as we begin to rock the market."

Major will team up with colleague Joe Pascolla, who covers the western U.S. region, to educate and enlighten all distributors about the company’s marketing efforts. The two will provide free slat wall displays, counter displays and testers to stores and distributors that want to sell the new products.

"I'm so excited to partner with someone like Michelle," Pascolla said. "We both love working with new people and getting the word out about Wet. It's a blast to talk product and feed off each other's enthusiasm."

Bruce Fleming, Wet’s sales manager, remarked that it's “fantastic that Michelle is an industry vet.”

“She knows the business and has great contacts; it's obvious that she's an expert at building relationships," Fleming said. 

Founded in 1989, Trigg Laboratories manufactures premium sexual wellness products, including the world's bestselling lines of personal lubricants and intimacy products. The company develops, formulates and packages all of Wet's 80-plus products, available in 70 countries worldwide.

Check in with Major at her new email address,, or call her at (702) 863-8469.