“We’ve fully adopted the RTA labeling system,” said Mary Gillis, marketing manager for Sureflix Digital Distribution, owners and operators of Maleflixxx. “It’s a very important move for the industry to make, and we’re throwing our full support behind ASACP and RTA.”
One of the leading suppliers of gay adult programming, Maleflixxx is a longtime supporter of the ASACP, formally known as Association of Sites Advocating Child Protection and embraced use of the RTA label immediately after its launch, according to ASACP Executive Director Joan Irvine.
“Maleflixxx was amongst the first Canadian companies to adopt the RTA label,” Irvine said. “As an ASACP sponsor and RTA label endorser, Maleflixxx has been a leader in demonstrating the adult industry’s commitment to protecting children.”
Sureflix President Eric Johnson said that self-regulation on the part of the online adult industry is “essential to ensuring the safety of the community at large as well as the survival of our industry.”
“The RTA label is an example of applying best practices in our industry,” Johnson said. “The RTA label is already incorporated into Microsoft technology and sponsored by other online child protection agencies. As a method of self-regulation, it is both simple to implement and simple to use. It is an important step for our industry to take together.”
The RTA label is free to use for any webmaster who wants to clearly and effectively label their site as being inappropriate for minors to view. Working in conjunction with filtering software like NetNanny or Cyber Sentinel, the RTA label blocks access to adult sites when such filters are engaged.
For more information, visit the RTA website.