VANCOUVER, Canada — Native advertising is quickly becoming one of the most popular ad types in the digital world, and JuicyAds recently added the category for both advertisers and publishers and now has solidified pricing.
Native ads are generally integrated into the content of a site, blurring the lines between content and advertising. They generally involve a static image with a few lines of text, integrated into a site’s regular content offerings.
Though somewhat slow to be adopted by the adult industry, the mainstream momentum and impressive statistics are making adult marketers pay attention, according to Juicy Jay, CEO and founder of JuicyAds.
A new study released from eMarketer this month shows the overall trends and potential of native advertising:
- Native ads will represent 61 percent of digital display 2019;
- Expected native revenue will jump from $32.9 billion to $41.4 billion in 2019 from previous- year figures;
- 77 percent of all mobile display will be native in 2019; and,
- 96 percent of social ads fall into the native category.
"We believe that native ads are JuicyAds at its core," Jay said. "JuicyAds [started up] on the concept of highly attractive ads to drive volume versus boring text ads. Native ads are the best of both worlds. The attractiveness of clicky images with the informative and highly targeted nature of text ads. They are a perfect complement to the JuicyAds network and our clients obviously think so, too, based on the tremendous growth."
The growth on the JuicyAds platform since the ad type was introduced in March has been significant, Jay said. From initial launch, the ad network saw a 30,637 percent growth rate in the span of just the first three months.
Jay said the benefits are plentiful for both advertisers and publishers. Advertisers that produce Google-compliant ads, see up to double CTRs and increased ROIs. Publishers can potentially double their earnings, comply with Chrome guidelines, avoid ad blockers and offer more relevant ads on their sites.
Low pricing minimums have now been established as part of the initial open beta offering, Jay said.
Top-tier English-speaking countries are available for $5 per 1,000 clicks, or $0.02 CPM., Jay said. Second-tier (mostly European) countries are available for $4 per 1,000 clicks, or $0.01 CPM. All remaining third-tier countries are available for the low price of $3 per 1,000 clicks, or $0.005 CPM. The countries that are most popular in the current offerings are U.S., Canada, Brazil, Germany, U.K., France, Japan and Italy, as well as large swaths of Asia.
“As you can expect from JuicyAds, there is robust targeting available for native ads as part of the display banner system, including geo country, device, niche, IP targeting, as well as our proprietary ‘sexy technology’ and auto-optimization options,” Jay said.
JuicyAds is an XBIZ Award-winning ad network known for its team of industry veterans and client support for both advertisers and publishers.
“With low minimums and expert account managers, JuicyAds makes for an easy starting place for new advertisers and webmasters,” Jay said. “For more experienced media buyers and webmasters, JuicyAds offers a wide variety of targeting and optimization tools.”
To find out more about JuicyAds native ads, visit JuicyAds.com to sign up for a free account.