TORONTO — PinkCherry has tapped Lana Grypych to fill its newly created director of marketing role.
“The role is exciting,” said Lana Grypych. “The company is ever-expanding, and I see this as a limitless opportunity to develop and apply innovative strategies and tactics to ensure its continued success.”
Over the course of her career, Grypych has held advertising, marketing and communication roles related to development and execution of comprehensive media and marketing strategies for an array of top brands in consumer packaged goods, luxury, cosmetics and high-tech segments.
Grypych is experienced in leading complex initiatives such as brand development, website launches, and product launches.
“The timing is great,” PinkCherry CEO Daniel Freedman said. “Already being the go-to destination for buying sex toys and lingerie online, PinkCherry has now bolstered its marketing function by adding the strategic marketing leadership talent. Together with recent transition to best-in-class tools such as Bronto and Shopify, these are the steps that take our business to the next level.”
The company says it is laser-focused on strengthening its market leadership position in Canada, U.S. market growth, and North America-wide brand awareness.
PinkCherry is the leading Canada-based e-commerce retail and wholesale distributor of adult novelty products and lingerie through its websites: Pinkcherry.com, Pinkcherry.ca, Lace.com, Lace.ca, PinkcherryWholesale.com, PinkcherryWholesale.ca.
