Report: Hefner Family Sells Off Remaining Playboy Shares

Report: Hefner Family Sells Off Remaining Playboy Shares

WESTWOOD, Calif. — The Hugh Hefner Trust has cashed in its last shares of Playboy Enterprises Inc., according to a report published by The Blast.

The $35 million deal is notable because it is the first time in the company’s history that the Hefner family has no ownership of Playboy.

The Blast said the Hugh Hefner Trust struck an agreement with Icon Acquisition Holdings LLC, which already owns Playboy shares, and was broken into two separate parts.

“In the first part, Icon agreed to pay $15 million for 800,000 shares of the company,” the report said. “The remaining 1 million shares are being put into escrow, which Playboy is paying for through a $20 million loan.

The Blast said the proceeds of the deal will then be distributed to Hefner’s children and his widow, Crystal Hefner, as well as his other beneficiaries.

One of Hefner’s sons — Cooper Hefner — continues to work at the Westwood, Calif.-based company as chief creative officer, but he will have no ownership.

Hugh Hefner founded Playboy in Chicago in 1953 and passed away in September at the Playboy Mansion in the Westwood-area’s Holmby Hills neighborhood.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Reid Talks Fights, Firsts and the 'Deadly Vows' Finale

When “Deadly Vows,” the latest feature from director Ricky Greenwood, premiered on Digital Playground, it delivered more than high-gloss eroticism. The series unveiled a full-throttle action spectacle with sword fights, betrayals, and a main character who combines Jackie Chan’s martial artistry with a thirst for vengeance worthy of the Bride, Uma Thurman’s memorable assassin character in “Kill Bill.”

Jade Venus, Zariah Aura Star in Latest From Evil Angel

Jade Venus and Zariah Aura star in a scene from Evil Angel.

Lilly Bell Stars in 3rd Installment of Elegant Angel's 'Cheaters Anonymous'

Reigning XMAs Girl/Girl Performer of the Year Lilly Bell stars with Quinton James in the third installment of "Cheater's Anonymous," from Elegant Angel.

Angela White Delivers a 'Pizza Party Blowbang' for Brazzers

Angela White stars in the latest release from Brazzers, titled "Pizza Party Blowbang."

Elegant Angel Releases All-Girl Orgy From '2025 Performers of the Year'

Elegant Angel has released an all-girl orgy from the 2025 edition of its annual series "Performers of the Year."

Digital Playground Drops Finale of Action Feature 'Deadly Vows'

Ryan Reid stars in the final installment of Digital Playground’s action feature “Deadly Vows.”

Ricky's Room Drops 3rd Installment of Roxie Sinner Showcase

Ricky’s Room has released the third installment of its Roxie Sinner showcase, titled "Roxie In Rotation."

Maitland Ward Featured in A&E's Docuseries 'Secrets of Celebrity Sex Tapes'

Multi-XMAs winner Maitland Ward is featured in the A&E documentary series "Secrets of Celebrity Sex Tapes."

Andi Avalon Stars in Latest From TeamSkeet

Andi Avalon stars with Scarlet Skies and Mike Mancini in a new scene for TeamSkeet’s “Shoplyfter” series, titled “Case No. 8004034 — Guards Need to Cool Off Too.”

Sarah Arabic Performs Her 1st Anal for Brazzers

Sarah Arabic performs her first anal scene alongside multi-XMAs winner Mick Blue in the latest Brazzers release.

Show More