ISELIN, N.J. — LifeStyles today introduced ZERO, the brand’s thinnest latex condom.
LifeStyles CEO Jeyan Heper said that ZERO comes in at 52 percent thinner than the company's top-selling LifeStyles Extra Strength condom.
The nearly invisible barrier offers users “a natural, barely there feel,” allowing for maximum sensation and closeness, Heper said.
"Much like our SKYN range paved the way as the first latex-free polyisoprene condoms, ZERO will revolutionize the latex-condom category by offering maximum sensation," Hepers said.
"Staying protected cannot and should not require a compromise on sensation, individuality or connection as a couple. We're proud to be zeroing in on this issue and closing the gap."
LifeStyles, a global producer of a broad range of condom, personal lubricant and other related products, counts itself as the world’s No. 2 condom company, only behind the Trojan brand.
The company sells namesake LifeStyles condoms, along with the SKYN, Jissbon, Manix, Unimil, Blowtex and now ZERO brands.
