HUNTINGTON BEACH, Calif. — StorErotica Magazine has named XR Brands its 2018 Fetish Company of the Year.
The magazine’s editors cited XR’s “innovation and unique expertise in the fetish category” and recognized their “understanding and embodiment of the needs of fetish buyers,” particularly with its product lines and in-store training.
The citation “highlights XR Brands’ commitment to quality and authenticity in this lucrative market.”
XR cited growth in its “fetish-focused brands,” among them Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. “Once shoppers outgrow the beginner basics, they need expert brands they can depend on,” a rep said. “And that’s how XR Brands gives its supply chain an important competitive advantage.”
Many staff members “live in the scene” and use XR gear, which allows greater insight into the community’s needs, General Manager Rebecca Weinberg said.
“Rather than guess or pick-and-choose which products we should make, XR utilizes feedback and special requests from our customer base.”
She said the company takes pride in providing retailers with the latest updates in “competitively priced fetish tools and accessories.”
“We are honored to have our hard work recognized by this award.
For product information, send a note to rebecca@xrbands.com.
View the XR Brands catalog here and follow their Twitter handle here.
Find StorErotica on Twitter here.
