Pornhub Traffic Dips During World Cup Finals

Pornhub Traffic Dips During World Cup Finals

CYBERSPACE — Pornhub has crunched the numbers following the 2018 World Cup finals on Sunday, July 15. They found that traffic dropped “significantly” in counties where the local teams were playing, among other insights.

Prior to kickoff in the finals match between France and Croatia, traffic to Pornhunb dropped 24 percent in France and 46 percent in Croatia.

Pornhub World Cup Insights, France versus CroatiaCroatian traffic began rising in the second half of the game, while traffic from France steadily dropped.

“Perhaps some Croatians had given up hope of seeing their team win,” a site rep speculated.

After the game concluded, traffic remained lower than usual in France and “recovered quickly” in Croatia. “Perhaps Croatian fans were looking to cheer themselves up, while those in France were too busy celebrating.”

During a deeper dive into the numbers, Pornhub learned that “each time a match went into extra time, traffic saw a significant drop.

For example, while “none of France’s games went into overtime, they still saw big drops during each match. The semi-final game against Belgium saw almost as many fans tune out of Pornhub to watch their team play.”

Worldwide, traffic dropped by 11 percent during the World Cup, with Croatia (down 66 percent) and France (down 55 percent) recording the deepest plunge.

Pornhub World Cup biggest drops by country.Venezuela also dropped 55 percent. The next largest drops were from Bulgaria (down 45%), Slovenia (down 40 percent) and Hong Kong and Switzerland, which both marked a drop of 33 percent.

The United States, which typically drives the most traffic to Pornhub, dropped a mere 5 percent during the World Cup.

Follow Pornhub on Twitter here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More