LONDON — LELO announced today that Cameron Long-Tel has been tapped as the pleasure product company’s new sales manager for U.K. and Ireland.
Long-Tel, who joined the company last month, is charged with securing stronger brand visibility with luxury retailers and e-tailers and to build partnerships in the U.K. and Ireland, according to LELO U.K. General Manager Rachael Nsofor.
Nsofor said she’ll also be working on keeping LELO “the No. 1 luxury adult massager in Europe alongside educating retailers on what sets LELO apart from competitors and keeping brand heritage alive.”
“Cameron has more than 20 years in the beauty and erotic industry, not only covering national account and direct sales roles in the U.S. but also working in retail management and development roles in France and the U.K.,” Nsofor said.
“Cameron has followed and been passionate about LELO since the beginning and included sexy products at Zuzu Nova — a curated beauty-and-fashion emporium of her own, housing hair, makeup and local design artists in Los Angeles.
“I’m extremely pleased to have Cameron on board — her passion for the brand and where she wants to take it is really special and I’m looking forward to seeing what she does with the LELO brand this year.”
Long-Tel said: “LELO has always been a company I’ve been fond of from both a personal and professional capacity, so I’m delighted to join the U.K. team. I’m incredibly passionate about sexy confidence, women’s empowerment and sexual health.
“I want to see LELO positioned with retailers that are outside of adult/erotic shops, making bedroom play more about the everyday conversation between a couple and less a taboo topic with Brits.”
LELOi AB is the Swedish company behind LELO, where offices extend from Stockholm to San Jose, from Sydney to Shanghai. The company, launched in 2003, offers personal massagers, as well as bedroom accessories and soy massage candles. Check out LELO's products here.
