TORONTO — Kink.com and Grand Slam Media have announced they will continue their partnership, which was announced back in March of 2017.
The partnership, the companies said, was a strategic partnership that placed emphasis on customer service, eagerness to adapt new approaches and forward thinking attitudes.
The two companies have announced that 12 months after going live in April of 2017, the partnership is still going strong as the companies "blend a mix of internal product promotions with external advertising and performance-based work, creating multiple revenues streams in a stable business environment.“
"In the past at Kink, we had trepidation regarding the quality and authenticity of our member’s experience, especially in regards to Network Advertising — GSM has completely quelled those fears,“ Kink.com VP of Marketing Matt Slusarenko. “They pay such close attention to the Members' Area needs and voices, and works effortlessly to mitigate issues all while helping us push internal objectives. We can’t wait to integrate with them further.“
According to a rep, one constant that remains since launch is a refusal of the status quo, with GSM and Kink working hand in hand to continually innovate and create new placements that are not only compliant with the Better Ads Standard, but also drive greater revenues to the bottom line. The next endeavor is the launch of video pre-roll advertising inside Kink.com's member's area platform, with its highly engaged, loyal user-base.
"This inventory will offer advertisers access to premium, member's area video advertising that will soon become the standard for many pay-site products as they look to drive secondary revenue streams in 2018 and beyond,“ said Luke Hazlewood, CEO Grand Slam Media. “The ads are compliant with Google's Better Ads Standard, are highly visible, and fitting for premium platforms looking to offer their users a clean, transparent experience.
“It has been a pleasure working with Kink because they understand how to truly utilize our partnership,“ Luke added. "While they focus on their iconic brand and the development of their niche community- GSM is focused on the business development of Kink’s advertising model. Kink's highly engaged user-base has proven to translate into a highly intended consumer; making their advertising space truly premium."
For more information, email sales@grandslammedia.com.
