Pure Romance CEO to Donate $2M to Support Services for Trans Youth

Pure Romance CEO to Donate $2M to Support Services for Trans Youth

CINCINNATI — Chris Cicchinelli, president and CEO of Pure Romance, a leader for in-home sales of pleasure products, and his wife, recently announced they would donate $2 million to the Transgender Health Clinic at Cincinnati Children’s Hospital Medical Center.

The Cicchinellis launched their Living with Change: The LC Foundation in January. The organization is dedicated to providing education, resources, and financial assistance to the families, friends and teachers or transgender people.

According to Cincinnati.com, the organization was created following the Cicchinellis experience with their 10-year-old child, LC, who is trans. The couple credits the Children's Adolescent and Transition Medicine Clinic for helping them accept her as a girl.

“Studies show that (LGBTQ+) youth are almost five times as likely to have attempted suicide compared to heterosexual youth,” said Chris Cicchinelli in the Cincinnati.com report. “It wasn’t until our own child came out as transgender that we truly understood. Our daughter opened our eyes — in more ways than one — to the fact that something must be done."

The hospital will receive the donation over the next five years.

According to the report, Dr. Lee Ann Conard, the clinic's director, said, “This ... is pivotal in uplifting a community that has been historically marginalized.”

The Transgender Health Clinic opened in 2013, and says it has tripled its patient base in the past two years.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Lightning Star World Debuts Casey Kisses Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Casey Kisses Collection.

Dr. Tush Signs Canadian Distro Deal With EP Products

Dr. Tush has signed a deal with Canadian distributor EP Products.

Show More