BATH, England — Lovehoney’s Trade Sales Team is gearing up for a busy ANME show, which is kicking off on July 15 at the Marriott in Burbank, Calif.
In attendance will be international sales manager Kate Hodgson-Egan, sales manager Sabrina Earnshaw and sales executive Jade Bawa.
Hodgson-Egan, Earnshaw and Bawa will be launching brand new products to retailers and distributors, building on what has been a successful year for the international online sex toy business following the addition of new ranges, such as Uprize, Happy Rabbit and Coco de Mer Bondage, the company reported. All these popular ranges will be showcased at the Lovehoney booth #55-57.
Uprize, a bionic vibrating dildo has been gathering plenty of attention in the mainstream press with top news outlets in the U.K. such as Metro, Daily Star and The Sun covering it. Uprize showcases the very latest in innovation in the sex toy industry, introducing patented Remote Control AutoErect technology, which automatically powers the rise and fall of the Uprize dildo shaft.
As debuted at ANME earlier this year, the Happy Rabbit has been re-introduced into the Lovehoney brand portfolio. An addition to the Lovehoney sex toy family, the Happy Rabbit range features a G-Spot Vibrator, a Curve Vibrator, Realistic Vibrator, Beaded Vibrator, Triple Vibrator and Thrusting Vibrator. Happy Rabbit has been designed in house and has a clitoral rabbit shape as well as the iconic exclamation point buttons. The combination of the high quality silicone material, powerful dual motors and fun modern branding is unique in the category. The team will also be launching the brand new Slimline Vibrator to the collection at ANME.
Coco de Mer’s collection of luxurious bondage pieces offer both visual and tactile delights to inspire exploration, excitement and enjoyment. Crafted from thick cowhide leather with softer lambs leather linings, several pieces also feature suede in the design. The metal hardware is brass and the storage bags are a natural non dyed cotton. What’s more, all of the pieces are hand cut, sewn and finished.
The manufacturers of the product have been in the bondage industry for many years and are known for quality and attention to detail.
The Lovehoney Trade Sales Team will also be unveiling the brand new Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar.
The new 24 piece collection consists of Lovehoney’s best-selling products from its “Fifty Shades of Grey” collection, which boasts over three million units sold to date, the company said. The calendar contains six different products for women, six for men, six for couples and six for couple’s bondage.
Presented in a 24-window calendar, it also offers excellent value for money for customers with a saving of over 35 percent on the bestselling products original MSRPs, including the popular Greedy Girl rabbit vibrator.
Hodgson-Egan said, “We are excited to show off our brand new ranges and introduce the ‘Fifty Shades of Grey’ 24 Days of Tease calendar to our customers. ANME will be massive this summer for us and not only are we promoting our fantastic new ranges, but a range of POS that will increase sales and encourage footfall into stores — our designs are second-to-none and we’re proud of what we’ve created for our brands.
“We are looking forward to meeting with new and existing retailers and distributors to catch up with them on their priorities for the year ahead and to also receive feedback on the product ranges we are showcasing,” she added. “See you all there!”
The Lovehoney trade team will be based at Booth #55-57 in the tent area. To arrange a meeting with Jade, Kate and Sabrina at ANME on July 15-17, email enquiries@lovehoneytrade.com or visit LoveHoneyTrade.com.
