CalExotics Toy Wins Sue Johanson's Top Toy Award

CHINO, Calif. — Sex toy manufacturer California Exotic Novelties was awarded sex educator Susan Johanson's Top Toy of the Year. The winning toy — the Head Honcho Male Masturbator — was selected by viewers of her "Talk Sex With Sue Johanson" show, which airs on the Oxygen Network.

CalExotics Director of Marketing Al Bloom told XBIZ that Johanson's agent called the company last week to tell him the news that the talk show host's viewers had chosen the Head Honcho masturbator as their favorite toy, which Bloom said has been impossible to keep in stock since its release several months ago.

"I think everyone went out and bought it," Bloom said. "We ran out of stock on our initial release of this thing. Then we got our second shipment in and it immediately sold out again. It's just going nuts out there in retail."

The Head Honcho, which was designed in part by Johanson, is made extra long, and Bloom said it is wider than any other masturbator on the market. The added girth allows for a tighter fit and heftier grip, he said.

Several internal chambers also provide a suction feeling during use, Bloom said, and that combined with the toy's super-soft, super-stretchy Senso material has made it so popular.

“Talk Sex” broadcasts from Canada and has made the middle-aged Johanson a recognizable sex authority across the continent. Johanson regularly talks about toys as sex aids, and answers all kinds of personal, sex-related call-in questions during her show. She released her own Talk Sex Royal line of sex toys two years ago.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More