CalExotics Toy Wins Sue Johanson's Top Toy Award

CHINO, Calif. — Sex toy manufacturer California Exotic Novelties was awarded sex educator Susan Johanson's Top Toy of the Year. The winning toy — the Head Honcho Male Masturbator — was selected by viewers of her "Talk Sex With Sue Johanson" show, which airs on the Oxygen Network.

CalExotics Director of Marketing Al Bloom told XBIZ that Johanson's agent called the company last week to tell him the news that the talk show host's viewers had chosen the Head Honcho masturbator as their favorite toy, which Bloom said has been impossible to keep in stock since its release several months ago.

"I think everyone went out and bought it," Bloom said. "We ran out of stock on our initial release of this thing. Then we got our second shipment in and it immediately sold out again. It's just going nuts out there in retail."

The Head Honcho, which was designed in part by Johanson, is made extra long, and Bloom said it is wider than any other masturbator on the market. The added girth allows for a tighter fit and heftier grip, he said.

Several internal chambers also provide a suction feeling during use, Bloom said, and that combined with the toy's super-soft, super-stretchy Senso material has made it so popular.

“Talk Sex” broadcasts from Canada and has made the middle-aged Johanson a recognizable sex authority across the continent. Johanson regularly talks about toys as sex aids, and answers all kinds of personal, sex-related call-in questions during her show. She released her own Talk Sex Royal line of sex toys two years ago.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More