Williams Trading Launches 2018 Gay Pride Marketing Campaign

Williams Trading Launches 2018 Gay Pride Marketing Campaign

PENNSAUKEN, N.J. — Adult distributor Williams Trading Co. has developed a comprehensive marketing campaign supporting the 2018 Pride season.

This new marketing program is being supported with a partnership with JRL Charts, which specializes in LGBT B2B entertainment information. JRL Charts will be launching a digital interactive Pride 2018 catalog, enhanced social media and a hand-curated mix of new products appealing to the Pride consumer.

All hand-selected brands will be discounted 30 percent during this pride sale period effective June 1-July 13.  

The cornerstone of its 2018 Pride marketing program is the hand-curated selection of Pride themed products from the following vendor partners including Perfect Fit, CalExotic Colt and Packer Gear, Cloud 9 Novelties, Maia, Nasstoys All American Whoppers, Hott Products, NS Novelties SHI/SHI and Colours Pride, Pipedream Pump Worx, Pride by Avant Blush, PHS Gaysentials, AdrienLastic and Body Anal Glide and OOOWEE Anal Relaxer from Body Action.

“The hand-selected  consumer product mix for the 2018 Pride season is unique as we experience significant increases in sales from speciality brands during the Pride period. “We have also seen unique new Pride-themed product from Hott Products, Pride Avant from Blush, NS Novelties SHI/SHI and the PHS Gaysentials product lines,” says  Scott D., Williams Trading’s director of sales.

To support its dealer base the distributor created a digital interactive catalog which simplifies the product selection and ordering process.  Live links embedded in each page allow customers to order from each of the hand selected Pride brands on sale.

“We’ve narrowed the mix to help guide our retail partners with specific Pride selections.  Williams Trading is a one stop shop for all Pride themed products,” said Deanna K., Williams Tradings’ marketing and vendor liaison.

Wholesale dealers can shop and order direct from the Pride catalog link

Lastly, Williams Trading is offering dealer support in the form of POS material from Perfect Fit, Pipedream and a unique custom spinner rack from PHS Gaysentials for easy space allocation and retail identification.

“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season,” remarks Rich Pyne, Williams Tradings’ vice president of sales.

Williams Trading also is supporting the program with its Williams Trading University (WTU) e-learning program offering more than 120 vendor trainings available at WTULearn.com

For product ordering and shipping information, call a Williams Trading sales rep at (800) 423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced the new Snail GIZI Duo and Snail AXI Spot Wand.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

Show More