Williams Trading Launches 2018 Gay Pride Marketing Campaign

Williams Trading Launches 2018 Gay Pride Marketing Campaign
Rhett Pardon

PENNSAUKEN, N.J. — Adult distributor Williams Trading Co. has developed a comprehensive marketing campaign supporting the 2018 Pride season.

This new marketing program is being supported with a partnership with JRL Charts, which specializes in LGBT B2B entertainment information. JRL Charts will be launching a digital interactive Pride 2018 catalog, enhanced social media and a hand-curated mix of new products appealing to the Pride consumer.

All hand-selected brands will be discounted 30 percent during this pride sale period effective June 1-July 13.  

The cornerstone of its 2018 Pride marketing program is the hand-curated selection of Pride themed products from the following vendor partners including Perfect Fit, CalExotic Colt and Packer Gear, Cloud 9 Novelties, Maia, Nasstoys All American Whoppers, Hott Products, NS Novelties SHI/SHI and Colours Pride, Pipedream Pump Worx, Pride by Avant Blush, PHS Gaysentials, AdrienLastic and Body Anal Glide and OOOWEE Anal Relaxer from Body Action.

“The hand-selected  consumer product mix for the 2018 Pride season is unique as we experience significant increases in sales from speciality brands during the Pride period. “We have also seen unique new Pride-themed product from Hott Products, Pride Avant from Blush, NS Novelties SHI/SHI and the PHS Gaysentials product lines,” says  Scott D., Williams Trading’s director of sales.

To support its dealer base the distributor created a digital interactive catalog which simplifies the product selection and ordering process.  Live links embedded in each page allow customers to order from each of the hand selected Pride brands on sale.

“We’ve narrowed the mix to help guide our retail partners with specific Pride selections.  Williams Trading is a one stop shop for all Pride themed products,” said Deanna K., Williams Tradings’ marketing and vendor liaison.

Wholesale dealers can shop and order direct from the Pride catalog link

Lastly, Williams Trading is offering dealer support in the form of POS material from Perfect Fit, Pipedream and a unique custom spinner rack from PHS Gaysentials for easy space allocation and retail identification.

“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season,” remarks Rich Pyne, Williams Tradings’ vice president of sales.

Williams Trading also is supporting the program with its Williams Trading University (WTU) e-learning program offering more than 120 vendor trainings available at WTULearn.com

For product ordering and shipping information, call a Williams Trading sales rep at (800) 423-8587 or visit WilliamsTradingCo.com.

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