PHOENIX — Entrenue has been named exclusive U.S. distributor of women owned-and-operated European intimate bodywear line Happy Lola.
Entrenue is now shipping a selection of 20 of Happy Lola’s bodywear designs, including a full-body mesh suit, beaded and ruffled panties, a panty bow and masks. The collection of body straps features thin, elasticized satiny straps that can be worn as lingerie or layered over clothing as a harness-inspired accessory.
“We are so excited to explore and expand on this unique product category with Happy Lola,” said Kim Maty, Entrenue senior account executive and buyer. “We’ve never carried lingerie like this; these products make fun gifts and give shoppers something unique to add to their intimates collection. Unlike anything we’ve seen, Happy Lola brings Entrenue customers a special crossover item that merchandises beautifully with sex toys, lingerie, lifestyle wear and softer items.”
The distributor is also shipping Happy Lola’s pillowcases: the first reads “I want sex” on one side and “I want to sleep” on the other, while the second reads “Me too” on one side and “Not me” on the other.
“We’ve been looking for sexy houseware products for years and Happy Lola’s pillowcases are a perfect fit for our catalog,” said Lily Wang, Entrenue director of sales and marketing. “This is just the beginning; more fun, sexy lifestyle products and accessories are coming soon and we can’t wait to hear what our customers think.”
Happy Lola products come packaged in brown boxes and plastic cups resembling take-out containers. They carry an MSRP between $10-30.
To view Happy Lola’s products and the rest of Entrenue’s newest catalog, log into Entrenue.com.