Laurie Fehler Reaches 40-Year Milestone With Eldorado

Laurie Fehler Reaches 40-Year Milestone With Eldorado

BROOMFIELD, Colo.Eldorado Trading Company’s human resources manager Laurie Fehler has reached 40 years with the company.

In the spring of 1978, Fehler’s then-roommate was working at Eldorado and heard they were hiring a secretary. Fehler applied and got the job, thinking it would be temporary. Throughout her 40 years at Eldorado, she has filled a variety of roles throughout the company. Now that Eldorado has grown to more than 100 employees, Fehler exclusively focuses her efforts as the company’s human resources manager. 

Reflecting on her time at Eldorado, Fehler states, “I have never been bored at Eldorado. I have been very blessed to have both opportunities and challenges throughout the years. Looking back, it amazes me the challenges we have met as a team and how we strive to turn them into opportunities, all while preserving the company’s guiding principles.” Fehler continues, “Owners Wanda and Larry Garland always encouraged personal growth and for us to enjoy our lives. They, along with many co-workers, customers and vendors, have been great mentors and family.”  

Wanda Garland, Eldorado CEO expressed, “It’s been great working with Laurie over the past 40 years. We’ve shared many experiences that have created a lot of wonderful memories. During her tenure here, Laurie has experienced Eldorado transitioning from smoking paraphernalia to the 19,000 adult industry products we carry today. We are fortunate to have her as a part of the family and we greatly appreciate her contributions that have helped make Eldorado a leading distributor in the adult industry. We look forward to having her on board for many years to come.”

Outside of work, Fehler says she enjoys spending time with her husband and family, including her three grandchildren. She also likes to curl up with a good book, watch softball and spend time outdoors fishing or camping.

Though Fehler says she doesn’t think she can squeeze out another 40 years, she looks forward to her future at Eldorado “knowing that I am part of a team striving to do better than our best.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More