Laurie Fehler Reaches 40-Year Milestone With Eldorado

Laurie Fehler Reaches 40-Year Milestone With Eldorado

BROOMFIELD, Colo.Eldorado Trading Company’s human resources manager Laurie Fehler has reached 40 years with the company.

In the spring of 1978, Fehler’s then-roommate was working at Eldorado and heard they were hiring a secretary. Fehler applied and got the job, thinking it would be temporary. Throughout her 40 years at Eldorado, she has filled a variety of roles throughout the company. Now that Eldorado has grown to more than 100 employees, Fehler exclusively focuses her efforts as the company’s human resources manager. 

Reflecting on her time at Eldorado, Fehler states, “I have never been bored at Eldorado. I have been very blessed to have both opportunities and challenges throughout the years. Looking back, it amazes me the challenges we have met as a team and how we strive to turn them into opportunities, all while preserving the company’s guiding principles.” Fehler continues, “Owners Wanda and Larry Garland always encouraged personal growth and for us to enjoy our lives. They, along with many co-workers, customers and vendors, have been great mentors and family.”  

Wanda Garland, Eldorado CEO expressed, “It’s been great working with Laurie over the past 40 years. We’ve shared many experiences that have created a lot of wonderful memories. During her tenure here, Laurie has experienced Eldorado transitioning from smoking paraphernalia to the 19,000 adult industry products we carry today. We are fortunate to have her as a part of the family and we greatly appreciate her contributions that have helped make Eldorado a leading distributor in the adult industry. We look forward to having her on board for many years to come.”

Outside of work, Fehler says she enjoys spending time with her husband and family, including her three grandchildren. She also likes to curl up with a good book, watch softball and spend time outdoors fishing or camping.

Though Fehler says she doesn’t think she can squeeze out another 40 years, she looks forward to her future at Eldorado “knowing that I am part of a team striving to do better than our best.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Lightning Star World Debuts Casey Kisses Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Casey Kisses Collection.

Dr. Tush Signs Canadian Distro Deal With EP Products

Dr. Tush has signed a deal with Canadian distributor EP Products.

2026 XBIZ Amsterdam Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Amsterdam, set to take place Sept. 10-13 at Passenger Terminal Amsterdam.

Electric Novelties Names Rob Phaneuf VP of Sales and Marketing

Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.

Beisar Introduces 'Black-White Faunus' Thrusting Vibrator

Beisar has debuted its new Black-White Faunus thrusting fantasy vibrator.

Show More