MELBOURNE — The annual adult B2B trade show AdultEx concluded last Friday after three days of showcasing adult toys, lingerie, lubricants, sexual wellness products and novelty items.
The event was co-sponsored by Pipedream and CalExotics and held at the Sheraton Grand Mirage Resort in Port Douglas, Australia. Over 35 exhibitors and 170 guests attended.
CalExotics’ new range California Dreaming sponsored the Welcome White Party, which featured a lingerie fashion show with pieces provided by Seven ‘til Midnight, Baci and Envy.
During Adultex two industry forums were presented, both moderated by Dr. Sally Cockburn.
The first focused on sexual wellness and included a panel of pjur’s CEO and Founder Alexander Giebel, Certified Clinical Sexologist and Professional Sex Coach at Pipedream Sunny Rodgers and Lupe Martinez of CalExotics. This forum discussed how the growth of the sexual wellness category is changing the adult retail landscape.
The second forum focused on how to grow your business, what issues are currently facing adult retail and how retailers communicate with tech-savvy customers. Panel members were Founder and Managing Director of COTR, Inc. Alicia Sinclair, President and Founder of X-Gen Andy Green, Briana Honz-Watkins of Pipedream and General Manager of Calvista Roger Sheldon-Collins.
The annual AdultEx Awards were presented at the ‘70s Disco Glam Party sponsored by Pipedream. A highlight of the event was the unveiling of Kitty and Carmen, Pipedream’s Ultimate Fantasy Dolls. The party featured a DJ, photo booth and interactive ‘70s game show.
The AdultEx 2018 Award winners are:
FEST FETISH RANGE
“Mischief by Sportsheets”
BEST LGBTI Range
Shi Shi Range by NS Novelties
BEST LUBRICATION OR LOTION RANGE
pjur Love Range by pjur
BEST LINGERIE RANGE
Seven ‘til Midnight
BEST MARKETING
Screaming O
BEST NEW PRODUCT
The Cowgirl by COTR, Inc.
BEST FEMALE PRODUCT RANGE
Amour by Jopen
BEST MALE PRODUCT RANGE
Main Squeeze by Doc Johnson
BEST PRODUCT PACKAGING
Mini Marvels by CalExotics
BEST NOVELTY/GAME PRODUCT
A Year of Sex Card Game by Kheper Games
BEST SEXUAL HEALTH AND WELLNESS PRODUCT RANGE
pjur MED by pjur
BEST FEMALE PRODUCT
Zumio Classic by Zumio
BEST MALE PRODUCT
Hydromax X30 Wide Boy by Bathmate
MOST INNOVATIVE PRODUCT
InsideOut by Womanizer
BEST LUXURY TOY RANGE
LELO
COMPANY OF THE YEAR
Pipedream
CUSTOMER'S CHOICE AWARD
Pipedream
SERVICE TO THE INDUSTRY
Andy Green, X-Gen
