Williams Trading Expands Pride Offerings to Include 3 PHS Lines

Williams Trading Expands Pride Offerings to Include 3 PHS Lines

PENNSAUKEN, N.J. — Williams Trading has announced the expansion of its PHS Line to include three new LGBTQ pride-oriented collections: Gaysentials, M2M and Bolo.

“Retailers can shop with confidence using our simple and easy to use digital catalog. This catalog highlights some great new items to stock up on for pride season,” vendor liaison Deanna K said. “These are three lines that bring new unique and fun items to the market and highlight the LGBT community.” 

As part of the launch, Williams Trading is offering a Gaysentials prepackaged countertop display to brick and mortar customers. It includes the best sellers of the line packaged and ready to go and is available for order immediately.

PHS is also offering a planogram with its M2M line, the M2M Powerbox which includes a marketing package, social media banners and employee swag. 

“The timing is perfect for the 2018 PHS pride catalog as retailers are encouraged to use it to stock up inventory for the season,” said Scott D, director of sales and marketing. "The unique counter displays and planograms will be a great addition for our brick and mortar customers. As our retailers shop the wholesale catalog they can simply click on any page and being automatically redirected to the brand shopped for immediate wholesale ordering." 

The digital catalog is available to all adult retailers in a digital version here.