HOUSTON — On the last day of Adam & Eve’s franchise meeting in Houston, franchisees were placed into three roundtable groups to discuss the company’s latest website and POS innovations, digital marketing and strategize for the future.
Attended by 20 franchise groups representing more than 60 Adam & Eve stores, the roundtable discussions offered attendees the opportunity to share their individual experiences and obtain valuable advice and support.
Adam & Eve is gearing up to roll out a new POS system that will enable stores to streamline their operations with mobile device compatibility, inventory management and easy ordering functions.
It will make us bigger, faster and stronger,” Adam & Eve chief information officer Michael Fleener said. “Essentially, it will allow us to better service our customer.”
Pure Silver Creative marketing director Brennen Lesser and Adam & Eve Stores’ PR and content strategist Keri Bonfili also manned a roundtable discussion that focused on online marketing and PR. Lesser addressed individual, unique questions and concerns about retailers’ online presence and email marketing, offering to work one-on-one with each to maximize their businesses online.
Bonfili also reiterated her goal of bringing publicity to each Adam & Eve retail store location.
“I want to spotlight the interesting uniqueness about your business,” she said, inviting the franchisees to meet with her directly to get to know them better.
Today’s meeting schedule also included more Vendor Round-Up meetings, where manufacturers showed off their latest releases and bestsellers. Doc Johnson’s Gabe Segura said the event has been an overall success.
“I’ve had every customer that has stopped by place orders,” he said. “All of the interactions that I’ve had here are so natural and nothing forced.”
SenseMax’s Carmen Ware Miller also said she was impressed by the amount of sales she’s made this week. SenseMax offers an app that’s available for Apple and Google mobile devices that features interactive adult videos that can be used with the SenseMax masturbator and the innovative SenseBand.
“I’m enjoying that everyone that stops by wants to buy,” she said, adding that the latest developments from SenseMax include its popular new “Walking Head” video (for fans of “The Walking Dead”) and that the brand now offers new videos every 10 days.
According to Miller, future developments include adding interactivity to the SenseVibe Warm — the company’s heated vibrator that offers dual stimulation.
She said that the SenseBand also has been revamped to be thinner in size while offering additional features such as the ability to monitor sleep and heart rate. Also coming soon is a new SenseMax VR headset that will allow users to download content directly to it rather than requiring smartphone. SenseMax also has partnered with pjur to offer a combo pack that includes the SenseTube masturbator, SenseBand and a 30-ml bottle of pjur lube.
System JO also was on hand showcasing its line of lubricants and stimulating gels with Jared Pomerance representing the brand in one-on-one meetings with Adam & Eve store owners and operators. “I’ve had lots of great interactions and everyone’s happy,” he said.
After being introduced during one of the opening sessions earlier this week, S.O.S. Distributing also was on hand to discuss the supplier’s four new male sex enhancement supplement brands, which include Hot Rod, Ibiza Gold, Genghis Khan and Bang! The supplements are being introduced at the event as part of an exclusive deal for Adam & Eve franchisees that includes a SPIF incentive.
S.O.S. Distributing’s founder said, “I’ve always wanted to work with Adam & Eve on an intimate level. The feedback at the show has been really good; everyone is excited about it.”
The pills come in colorful 3D holographic packaging that each target different consumers with its imagery. S.O.S. Distributing also says it has tapped into the female enhancement market with its selection of stimulating shot drinks.
An early session of Adam & Eve’s franchise meeting offered a recap of the company’s success in 2017. Adam & Eve stores set a new record in sales, which exceeded $41 million, marking a 15 percent increase compared to the year prior. Adam & Eve also reported that seven of its stores had sales of more than $1 million, while a record 13 stores had sales between $700,000 and $999,999.
Adam & Eve also reported that its average yearly sales per store reached $586,930 and monthly sales per store was $49,410 — a 7 percent increase from 2016.
The Adam & Eve Franchise Meeting will culminate with the 2018 AEFC Awards Show, which will be presented tonight.
