Womanizer Selects BBDO Berlin for Marketing

Womanizer Selects BBDO Berlin for Marketing

BERLIN — Womanizer has announced that it has tapped BBDO Berlin as its new and first worldwide lead agency.

The company says that its decision was made following a pitch. The mandate encompasses all aspects of marketing communication — including product launches.

Founder and inventor Michael Lenke launched the Womanizer with innovative, patented Pleasure Air Technology for women into the market in 2014. Since then, more than 1 million Womanizers have been sold, and they can be purchased in more than 50 countries.

“BBDO Berlin won us over with their understanding of our brand and the sector, a holistic, modern and internationally-orientated market brand strategy, as well as enormous creativity,” says Thuve von Bremen, director for sales and marketing at Womanizer. “We are really looking forward to working together and to the resulting projects.”

Franzis Heusel, managing director of consulting at BBDO Berlin, adds, “It is almost exclusively women who work for our new client. For this strong team, the question in the foreground was: ‘How do you advertise with sex, when everyone else advertises with sex.’ Our future campaigns will show that we have found a convincing answer for the target group of women.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Disruptive Films Releases 1st Installment of 'Pledge Daddy'

Disruptive Films has released the first chapter of its new feature “Pledge Daddy,” titled “Discipline.”

Penthouse Names Hazel Winters August's 'Pet of the Month'

Penthouse Magazine has named Hazel Winters as Pet of the Month for August.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Justin Jett, Paddy O'Brian Star in 'Fired Up: Costa Del Sol' From Raging Stallion

Justin Jett and Paddy O’Brian star in the latest release from Raging Stallion, "Fired Up: Costa Del Sol."

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment line.

Monster Cocks Debuts 'Screamer' Dildo

Pleasure brand Monster Cocks has introduced its new dildo, the Screamer.

Tokyo Leigh Is LoyalFans' 'Featured Creator' for August

LoyalFans has named Tokyo Leigh as its Featured Creator for August.

Bree Mills Wraps Production on Pure Taboo Thriller 'The Secrets We Share'

Adult Time has announced that production has wrapped on the thriller, "The Secrets We Share," written and directed by studio CCO Bree Mills.

Evil Angel Drops Angelo Godshack's 'Hardcore Gangbangs 4'

Evil Angel has released director Angelo Godshack’s “Hardcore Gangbangs 4.”

Show More