BERLIN — Womanizer has announced that it has tapped BBDO Berlin as its new and first worldwide lead agency.
The company says that its decision was made following a pitch. The mandate encompasses all aspects of marketing communication — including product launches.
Founder and inventor Michael Lenke launched the Womanizer with innovative, patented Pleasure Air Technology for women into the market in 2014. Since then, more than 1 million Womanizers have been sold, and they can be purchased in more than 50 countries.
“BBDO Berlin won us over with their understanding of our brand and the sector, a holistic, modern and internationally-orientated market brand strategy, as well as enormous creativity,” says Thuve von Bremen, director for sales and marketing at Womanizer. “We are really looking forward to working together and to the resulting projects.”
Franzis Heusel, managing director of consulting at BBDO Berlin, adds, “It is almost exclusively women who work for our new client. For this strong team, the question in the foreground was: ‘How do you advertise with sex, when everyone else advertises with sex.’ Our future campaigns will show that we have found a convincing answer for the target group of women.”
