Puma Swede Launches Online Sex Toy Store for Swedish Market

 Puma Swede Launches Online Sex Toy Store for Swedish Market

STOCKHOLM — Adult star Puma Swede has launched online sex toy store PumaToys.se for the Swedish market.

One of Sweden's best-known adult stars, Swede said she was “super thrilled” to have a new online store for Sweden.

“It's a one stop shop catering to everyone,” Swede said. “The response has been so far terrific. It's the first online toy store in Sweden that will soon be accepting payments in the Bitcoin cryptocurrency.

“I plan on bringing toys to the masses and even host parties for people to become more familiar with the products.”

Developed for a growing Swedish sex toy market, the site offers dildos, vibrators, Fleshlights, lingerie, oils and related products.

Included in the online toy line are Swede’s personal line of toys including her ass, vagina and torso.  

Swede, who received an XBIZ Awards nom in 2010 as Web Babe/Starlet of the Year, has been branding her name and likeness across the country in recent years.

Last year she opened her first restaurant, Puma Burger, and completed her first-ever art show in Stockholm (ArtByPumaSwede.com).

She’s also an author. Puma's successful autobiography, "Puma Swede, My Life as a Porn Star" (published by Lind & Co.), is available at ITunes, Amazon, in soft cover here) and in Swedish here.

Swede is part of Vicky Vette's VNA Network, along with stars such as Penny Pax, Nikki Benz, Julia Ann, Sara Jay and Deauxma. 

Check out Swede's new online store here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More