Mobile Web Usage Triples in U.S., Study Says

LONDON — More and more consumers are surfing the Internet on their mobile phones, resulting in a three-fold increase in the U.S. over the last year, according to a new study released by mobile web promotions company Bango.com.

The study said that 21 percent of mobile users worldwide live in the U.S., while South Africa contributed 11 percent and India counted for another 9 percent.

According to the study, the U.K. remains the worldwide capital for mobile web usage, accounting for 27 percent of all users.

But the study was only based on mobile web traffic that passed through Bango's many mobile web portals. Bango provides businesses with a variety of ways to help its customers move from standard online websites to mobile websites and vice-versa.

Anil Malhotra, executive vice president of marketing for Bango, told XBIZ that although the company only handles about 10 percent of mobile web traffic worldwide, Bango's diverse client base added legitimacy to its study.

"The numbers we gathered are significant enough for the data to be meaningful," he said.

But what's causing more people to surf the Internet with their cellphones? Malhotra attributed the increase in mobile web traffic to three trends:

  • More companies are offering more and better content on their mobile websites. The presence of better content is attracting more surfers, Malhotra said.
  • Mobile web providers have started to charge flat rates for surfers, as opposed to the download-by-download charges that characterized the early mobile Internet.
  • The mobile Internet is becoming more like the regular Internet. Yahoo and Google have both established stronger presences on the mobile web, and Malhotra said that's only the beginning.
  • As for the future of the mobile Internet, Malhotra said there's a difference of opinion in the mobile web community. Some think that consumers will only use the mobile web for what he called "imperative" services — sports scores, flight times and directions.

    Others like Malhotra maintain that as the mobile Internet becomes more like the regular Internet, consumers will surf on their phones for the same reasons they surf on their computers: to stay informed, shop for clothes — and especially to procrastinate.

    Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
    Reproduction in whole or in part in any form or medium without express written permission is prohibited.

    More News

    JuicyAds Marks 20-Year Anniversary

    JuicyAds is celebrating its 20th anniversary.

    AEBN Publishes Popular Searches for January, February

    AEBN has published the top search terms for January and February from its straight and gay theaters in all 50 states and the District of Columbia.

    2026 TEAs Shine Bright in Celebration and Solidarity

    The industry’s trans adult performers, creators and creatives came together Sunday night at the historic Avalon nightclub in Hollywood for an evening of well-deserved celebration: the 2026 Trans Erotica Awards.

    Kansas Plaintiff Drops Chaturbate AV Suit, Revamps SuperPorn Complaint

    The plaintiff in a lawsuit alleging that cam platform Chaturbate violated Kansas’ age verification law has voluntarily dismissed that action, while retooling a similar complaint against adult site SuperPorn.

    New Creator Networking Platform 'CollabGPS' Launches

    CollabGPS, a new creator networking platform designed to facilitate safe collaboration, has officially launched.

    Chaturbate Launches Year-Long 15th Anniversary Campaign

    Chaturbate has launched "CB15," a year-long campaign to celebrate the company's 15th anniversary.

    AV Bulletin: Loopholes and Lawsuits

    This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

    Utah 'Porn Tax' Bill Will Head to Governor's Desk

    A bill that would tax adult websites and make them liable if minors circumvent geolocation has passed the Utah state legislature and will soon head to the office of Gov. Spencer Cox for signature or veto.

    Flirt4Free Co-Founder Gregory Clayman Passes Away

    Gregory Clayman, a pioneering figure in the live cam sector and cofounder of the long-running webcam platform Flirt4Free, has passed away.

    Pornhub to Restrict Access in Australia as AV Rules Take Effect

    Pornhub parent company Aylo will restrict access to its free video-sharing platforms in Australia in response to new age verification regulations, the company confirmed Thursday.

    Show More