BEVERLY HILLS, Calif. — Cooper Hefner tweeted last night that Playboy Enterprises Inc. is stepping away from Facebook.
“Facebook’s content guidelines and corporate poliices continue contradicting our values. We’ve tried to craft our voice for the platform, which in our opinion continues to be sexually repressive,” Hefner, Playboy's chief creative officer, said on Twitter.
"Learning of the recent meddling in a free U.S. election further demonstrates another concern we have of how they handle users' data — more than 25 million of which are Playboy fans -- making it clear to us that we must leave the platform.”
Today, Playboy deactivated the numerous Facebook pages it manages. More than 25 million Facebook users have engaged with these accounts, the company said.
The move by Playboy follows the storm that the social media company has been facing in recent weeks.
Facebook has been under fire after it disclosed that information about users was sold to data-analytics firm Cambridge Analytica, which worked with President Trump’s campaign in 2016 and other Republican candidates.
Facebook CEO Mark Zuckerberg is expected to testify before Congress on the company’s handling of data.
In the past two weeks, scores of individual Facebook have left the platform and advertisers to cut back on spending.
Elon Musk, the CEO of Tesla and SpaceX, also had his companies cut the cord on Facebook.
“I don’t use FB & never have, so don’t think I’m some kind of martyr or my companies are taking a huge blow. Also, we don’t advertise or pay for endorsements, so…don’t care,” Musk said on Twitter Friday.
Pictured: Cooper Hefner
