DENVER — Vibrant, a Denver-based social enterprise shopping site for body-safe adult toys with proceeds funding Planned Parenthood of the Rocky Mountains, has announced the addition of Heather Bond to its marketing team.
Bond, who brings more than 20 years of marketing and advertising experience, as well as several years in the pleasure products industry, will be responsible for driving Vibrant’s online marketing channels with a focus on customer acquisition, conversion and retention.
“We are extremely excited to have Heather join Vibrant as we continue to grow the product lines we offer as well as expand our customer base,” said Angela Well, CEO and founder of Vibrant. “Heather’s significant experience both in marketing as well as in the pleasure product space are a great fit as we work to help open the conversation about sexual health and pleasure and fulfill our mission of generating proceeds to fund Planned Parenthood of the Rocky Mountains.”
In addition to website management, Bond will be responsible for social media, consumer promotions and pop-up events like the recent Orgasm Day workshop, which featured Dr. Laura Deitsch. Known to many as Dr. Shameless, Deitsch led an Orgasm Workshop followed by BedPost Confessions, Colorado’s premiere event-series that’s focused on sexuality and storytelling.
“I have always had a passion for pleasure products, as well as marketing and advertising,” Bond said. “I met Vibrant while working for an adult products company and fell in love with their mission and the team. I am also a huge supporter of Planned Parenthood and providing accurate sexual health and wellness information to the public. Not to mention, selling some of the best body-safe products the industry has to offer.”
