Advocate Declares Feelmore 'Coolest Sex Shop in America'

Advocate Declares Feelmore 'Coolest Sex Shop in America'

OAKLAND, Calif. — Feelmore Adult Gallery is being called “The Coolest Sex Shop in America” in the current issue of The Advocate magazine.

“Feelmore is the kind of place where you can buy a dildo while also getting a flu shot (in partnership with Walgreens), catch a comedy show, talk politics, or ask a sex worker secrets of the trade,” the article says. “Founded by Nenna Joiner (one of very few queer woman of color owners in the industry), Feelmore fosters a boutique feeling with carefully curated items tastefully displayed — without the gaudy XXX-rated imagery that dominates many adult products.”

To best reflect Feelmore’s diverse customers, Joiner says she chooses products with imagery that’s consistent with the boutique’s vision or removes it altogether. Feelmore also reflects diversity through unique art and products handpicked from around the world “that speak to our clients’ sensibilities,” Joiner says. 

While Feelmore offers education, Joiner says the boutique takes a different approach from traditional retailers.

“I was not going to be that sex store owner who went around teaching people how to find a G-spot,” Joiner told The Advocate. “Instead, my role is to encourage body-positivity and educate them on how to overcome their fears.”

In addition to having aspirations of opening a Feelmore location at an airport, Joiner also says she’s considering “tricking out a food truck to sell sex toys in a mobile storefront.”

To read the article, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More