BROOMFIELD, Colo. — Adult distributor Eldorado Trading Company today said it partnered up with Tenga, the design-centric Japanese adult pleasure products brand, to distribute again its sexual-wellness products in the U.S.
Tenga, meaning “correct and elegant” in Japanese, was launched in 2005 by its president and founder, Koichi Matsumoto. The original Cup Series of male masturbators was Tenga’s first product to market.
Now the company has multiple product lines to offer users, including the Iroha series of female products, which won the highly sought after Red Dot Award for product design in 2017.
Other products include the Egg series of stretchable pleasure sleeves, the Flip series of flip-open style masturbators and the Flex line of spiral-ribbed sleeves.
Additionally, Tenga collaborated with the Keith Haring Foundation to celebrate the late New York street artist’s work and his iconic designs are featured on a few of the Egg and Cup series of masturbators.
“We're thrilled to take our partnership with Eldorado to the next level,” Tenga General Manager Tats Yorozu said. “While Eldorado has supplied many retailers in the U.S. with Tenga for quite some time, we feel this renewed and strengthened partnership will help retailers across the country provide for the growing demand of Tenga items.”
Ragen Hunt, Eldorado buyer, said: “We are proud to be offering Tenga once again to our customers. Tenga delivers high-demand products made of superior quality while keeping prices affordable.”