LOS ANGELES — Pleasure Chest has promoted Victor Tobar, a six-year veteran of the company, to the position of national director of retail and purchasing.
In his new role, Tobar will join the core national leadership team in a new capacity, working directly with the owner, Brian Robinson, and head of business operations, Sarah Tomchesson, to oversee the day-to-day operations of the purchasing and retail departments.
Tobar has spent the past six years with the Pleasure Chest as manager of its Upper East Side New York location and most recently as national buying and merchandising manager. Prior to joining Pleasure Chest, Tobar worked in the sex toy retail space with Babeland.
“Victor’s extensive experience at the retail store level, sales and event savvy, and highly developed leadership skills, make him a perfect fit to lead our store and purchasing teams,” Tomchesson said. “I look forward to Victor’s increased input in our national initiatives, leadership development, as well as our sales and events strategy.”
Tobar said that he was honored to take on the new position, hoping to focus on the continued success of the retailer’s brick-and-mortar locations.
“As we move forward into another big year as a company, I hold tight to the Pleasure Chest values that have driven my work here for the past six years, and the company’s work since 1971 — creating a judgment-free environment that focuses on education, inclusivity, innovation, sex positivity and helping you have the best sex of your life,” he said.
