LOS ANGELES — Following its consolidation of distribution partners in the U.S., System JO’s parent company, United Consortium, today announced a similar move for its European market with Eropartner being named the sole distributor of System JO and DONA products, effective April 1.
“During my time with United Consortium, I have seen steady growth with our European retailers,” System JO CEO Michael Woolard said. “We also recognize that to accelerate this growth, we need to focus our efforts where they can be most effective. And, although the decision was difficult, we are excited to focus distribution and have Eropartner serve the continent exclusively.”
The company says it carefully analyzed past and projected sales and a range of other criteria during its consideration to choose a single preferred partner.
“Our commitment to retailer growth is stronger than ever,” Woolard continues. “Working alongside Chris Bakker and the entire team at Eropartner, I am certain we will see System JO rise to become one of the strongest brands in the region.”
Eropartner says it is prepared to welcome new and existing JO retailers and is working with the brand’s team to ensure a smooth change in everyone’s ordering process.
“We are excited to work with every retailer as they begin or expand their dealings with Eropartner,” said Rebecca Anniuk, System JO’s European regional manager. “I’m really looking forward to a successful transition.
Retailers seeking information on the System JO and DONA brands can contact Anniuk at rebecca@systemjo.com or Sandra Von Looij at sandra@systemjo.com.
To contact Eropartner, email info@eropartner.com or call +31 (0)228 82 00 00.
