ASACP Kicks Off Internet Safety Month with RTA Day

LOS ANGELES — Though this year's government resolution to declare June "National Internet Safety Month" was only recently decided, ASACP responded by making Monday "Label With RTA" Day, raising awareness of the inter-industry effort to protect minors from viewing adult content.

Else Duff, ASACP's manager of communications and government affairs, told XBIZ that it's unclear whether National Internet Safety Month was created to raise awareness of the issue or rather to promote government regulation of online content — but there's no question as to the importance of protecting children.

"None of us can argue the importance of generating awareness regarding protecting children on the Internet," Duff said. "That’s why ASACP’s Label with RTA Day offers a clear message and a concise course of action [for the adult industry] to enable parents to protect children from accessing age-inappropriate content online."

ASACP Executive Director Joan Irvine told XBIZ that she is thrilled with the adult industry's response to Label With RTA Day, and that ASACP not only received immense positive feedback, but it also helped many websites implement the RTA tag today.

"It was the perfect way to kick off National Internet Safety Month by showing the adult industry’s commitment to protecting children," Irvine said.

Whether the rest of the Internet community is aware of National Internet Safety Month is another question. Online technology journal Ars Technica performed a brief survey of readers to see how informed the public is of this month's theme — less than 20 percent of readers had any idea.

"Unfortunately we have no information about what efforts are being put into promoting National Internet Safety Month," Duff said, "and it's hard to predict how much media attention will be given to it. However it's good to see the adult industry media picking up and giving attention to such an important topic.

"We hope that this month will help spotlight the adult industry's efforts to protecting children."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More