Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

SAN FRANCISCO — Nenna Joiner, founder of Oakland, Calif.-based Feelmore boutique, is lobbying for the San Francisco International Airport to make its Terminal 3 Pop-Up Shop Retail Program more accessible to “true mom-and-pop shops,” including Feelmore.

Joiner told the San Francisco Examiner that the terms of the airport’s small business program is standing in the way of SFO’s first sex toy shop. According to the report, small businesses are rejected for not meeting the annual revenue threshold of $250,000. Joiner is lobbying to lower the requirement to $150,000 in gross sales.

“This is a way for The City and county to reach out to smaller businesses,” Joiner told the SF Examiner.

The retail program is intended to provide opportunities for small businesses to enter the airport business community. For those that are accepted into SFO, that means exposure among the airport’s estimated 55 million annual passengers.

According to the SF Examiner, Joiner pitched their case on Jan. 16 before the Airport Commission meeting but understands that a sex shop might be considered “too radical.”

“It’s not like an olive oil store,” Joiner told SF Examiner. “We definitely wouldn’t sell handcuffs in the airport,” adding that a Feelmore airport pop-up would concentrate on lubricants and pleasure products that are discreetly packaged.

Joiner says the shop could serve passengers flying to San Francisco for the annual BDSM-themed Folsom Street Fair, LGBT Pride Parade and other adult-oriented events.

“As a sex store, fighting for this is different than a shoe store fighting for this,” Joiner says. “Pray for more, but be grateful for what you get.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Introduces 'Intimate Flavors' Oral Gel From 'Nature' Line

Pjur has debuted its Intimate Flavors Oral Delight Gel from its Nature line.

Lovehoney Group, Svakom Sign Licensing Agreement for Technology Exchange

Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property.

Screaming O Debuts 'Ride the Pickle' Pleasure Ring

Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection.

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse.

Romantix-Fargo Zoning Dispute Heads Back to District Court

A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an “arbitrary and capricious” manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city.

Sex Expo to Make Long-Awaited L.A. Return in January 2027

Sex Expo, the nation’s pioneering sexual wellness event, will make its long-awaited return Jan. 7-10, 2027.

Male Power Debuts 'WOW' Collection

Male Power has introduced its new WOW collection of men's underwear.

Show More