Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

SAN FRANCISCO — Nenna Joiner, founder of Oakland, Calif.-based Feelmore boutique, is lobbying for the San Francisco International Airport to make its Terminal 3 Pop-Up Shop Retail Program more accessible to “true mom-and-pop shops,” including Feelmore.

Joiner told the San Francisco Examiner that the terms of the airport’s small business program is standing in the way of SFO’s first sex toy shop. According to the report, small businesses are rejected for not meeting the annual revenue threshold of $250,000. Joiner is lobbying to lower the requirement to $150,000 in gross sales.

“This is a way for The City and county to reach out to smaller businesses,” Joiner told the SF Examiner.

The retail program is intended to provide opportunities for small businesses to enter the airport business community. For those that are accepted into SFO, that means exposure among the airport’s estimated 55 million annual passengers.

According to the SF Examiner, Joiner pitched their case on Jan. 16 before the Airport Commission meeting but understands that a sex shop might be considered “too radical.”

“It’s not like an olive oil store,” Joiner told SF Examiner. “We definitely wouldn’t sell handcuffs in the airport,” adding that a Feelmore airport pop-up would concentrate on lubricants and pleasure products that are discreetly packaged.

Joiner says the shop could serve passengers flying to San Francisco for the annual BDSM-themed Folsom Street Fair, LGBT Pride Parade and other adult-oriented events.

“As a sex store, fighting for this is different than a shoe store fighting for this,” Joiner says. “Pray for more, but be grateful for what you get.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More