Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

Feelmore Owner Sets Sights on Opening 1st Airport Sex Shop

SAN FRANCISCO — Nenna Joiner, founder of Oakland, Calif.-based Feelmore boutique, is lobbying for the San Francisco International Airport to make its Terminal 3 Pop-Up Shop Retail Program more accessible to “true mom-and-pop shops,” including Feelmore.

Joiner told the San Francisco Examiner that the terms of the airport’s small business program is standing in the way of SFO’s first sex toy shop. According to the report, small businesses are rejected for not meeting the annual revenue threshold of $250,000. Joiner is lobbying to lower the requirement to $150,000 in gross sales.

“This is a way for The City and county to reach out to smaller businesses,” Joiner told the SF Examiner.

The retail program is intended to provide opportunities for small businesses to enter the airport business community. For those that are accepted into SFO, that means exposure among the airport’s estimated 55 million annual passengers.

According to the SF Examiner, Joiner pitched their case on Jan. 16 before the Airport Commission meeting but understands that a sex shop might be considered “too radical.”

“It’s not like an olive oil store,” Joiner told SF Examiner. “We definitely wouldn’t sell handcuffs in the airport,” adding that a Feelmore airport pop-up would concentrate on lubricants and pleasure products that are discreetly packaged.

Joiner says the shop could serve passengers flying to San Francisco for the annual BDSM-themed Folsom Street Fair, LGBT Pride Parade and other adult-oriented events.

“As a sex store, fighting for this is different than a shoe store fighting for this,” Joiner says. “Pray for more, but be grateful for what you get.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Lovense, Hustler Hollywood Partner for 'Turned On' Event Series

Lovense and Hustler Hollywood have partnered for a series of product demonstration and staff training events, taking place in 18 cities throughout July.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Lovehoney Group Names Simon Smith Sales Director

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas.

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Male Power Featured on 'Saturday Night Live'

Male Power was featured in the season finale of “Saturday Night Live.”

COTR Acquires 'Le Wand,' 'b-Vibe' and 'The Cowgirl' Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Show More