LOS ANGELES — CalExotics today announced that it has promoted Nichole Grossmann to director of marketing.
The XBIZ Award-winning pleasure products maker said that Grossman in her new role will be responsible for increasing the awareness of the CalExotics brand and for leading the company’s marketing, advertising and public relations initiatives.
Grossman has been with CalExotics for over seven years, joined the company in 2011 as the social media coordinator and quickly rose through the ranks.
Grossman has been an integral part of many companywide projects — including social media, the company’s blog and social network, Club CalExotics — and particularly instrumental in expanding the company’s retail education program, the CalExotics Institute.
At the 2018 XBIZ Awards, the CalExotics Institute was recognized as Retail Education/Training Program of the Year. The company also came away a winner with its Nipple Play product, which won the 2018 XBIZ Award for Sensual Accessory Product/Line of the Year.
Susan Colvin, founder and CEO of CalExotics, said today, “Nichole has been a valuable member of the CalExotics team since the day she joined us. I am truly grateful to have her on our team and I am confident in our marketing endeavors under her direction.”
“CalExotics has given me so many opportunities to grow and develop my skills. I am excited about this opportunity and look forward to many more years with the company,” Grossmann said.
Grossmann started her career in marketing in 2006 and has held various positions in sales and marketing with a focus on email marketing, public relations and social media. She holds a degree in business administration with an emphasis in marketing and an MBA in marketing, leadership and management from the University of La Verne.