BURBANK, Calif. — Women watch porn. That’s a fact.
And now PornHub is doing something about it. The adult tube site announced today the launch of a new "Popular With Women" category.
PornHub’s making the move as a response to the site's recent 2017 Year in Review analytics, which showed that "Porn for Women" was a top-trending search throughout the entire year, up more than 1,400 percent.
"2017 was a huge growth year for our female audience," Alexandra Klein, PornHub brand manager told Bustle today.
"We couldn’t be more excited that women are embracing and consuming our content at a higher rate than ever before. We expect even more growth in 2018 and we look forward to the success of our 'Popular with Women' category."
Klein told the news site that the category will be filled with videos that the women visiting Pornhub enjoy viewing the most.
"The content that is available in the category is chosen by our platform’s artificial intelligence, which automatically aggregates content catered to women’s interests, taking views and preferences into account," she said
She also said that the "Popular With Women" category replaces the "Female Friendly" category. The reason Pornhub changed it was due due to customer feedback.
Viewers didn't feel that the "Female Friendly" porn category represented the huge range of porn that women actually enjoy watching, Klein said. It was the case of what was marketed to women, rather than what women want to watch.
“2017 seems to have been the year where women have felt more comfortable expressing their tastes and desires without shame,” said Dr. Laurie Betito, sex therapist and director of the Pornhub Sexual Wellness Center. “They are also expressing what they want to see in porn, often seeking out porn made by female producers.
“More women are viewing porn and one explanation may be because the veil of shame has lifted from female masturbation. Women are talking more freely about it, and are owning their pleasure."
To make sure everyone is happy about the correct categories of porn, PornHub is inviting users to get in contact with them.
Email inclusion@pornhub.com if there is something missing or to make sure a category is as inclusive as it can be
To explore PornHub's new "Popular With Women" category, visit PornHub.com/popularwithwomen.