PornHub Debuts New 'Popular With Women' Category

PornHub Debuts New 'Popular With Women' Category

BURBANK, Calif. — Women watch porn. That’s a fact.

And now PornHub is doing something about it. The adult tube site announced today the launch of a new "Popular With Women" category.

PornHub’s making the move as a response to the site's recent 2017 Year in Review analytics, which showed that "Porn for Women" was a top-trending search throughout the entire year, up more than 1,400 percent.

"2017 was a huge growth year for our female audience," Alexandra Klein, PornHub brand manager told Bustle today.

"We couldn’t be more excited that women are embracing and consuming our content at a higher rate than ever before. We expect even more growth in 2018 and we look forward to the success of our 'Popular with Women' category."

Klein told the news site that the category will be filled with videos that the women visiting Pornhub enjoy viewing the most.

"The content that is available in the category is chosen by our platform’s artificial intelligence, which automatically aggregates content catered to women’s interests, taking views and preferences into account," she said

She also said that the "Popular With Women" category replaces the "Female Friendly" category.  The reason Pornhub changed it was due due to customer feedback.

Viewers didn't feel that the "Female Friendly" porn category represented the huge range of porn that women actually enjoy watching, Klein said. It was the case of what was marketed to women, rather than what women want to watch.

“2017 seems to have been the year where women have felt more comfortable expressing their tastes and desires without shame,” said Dr. Laurie Betito, sex therapist and director of the Pornhub Sexual Wellness Center. “They are also expressing what they want to see in porn, often seeking out porn made by female producers.

“More women are viewing porn and one explanation may be because the veil of shame has lifted from female masturbation. Women are talking more freely about it, and are owning their pleasure."

To make sure everyone is happy about the correct categories of porn, PornHub is inviting users to get in contact with them.

Email inclusion@pornhub.com if there is something missing or to make sure a category is as inclusive as it can be

To explore PornHub's new "Popular With Women" category, visit PornHub.com/popularwithwomen.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Russian Lawmakers Call for Age Verification

Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Industry Attorney Paul Cambria Retires After 50 Years of Practicing Law

After more than a half-century in practice, during which he provided the defense in some of the adult industry's most notable legal cases, attorney Paul Cambria has retired.

Show More