LONDON — HotOctopuss today rolled out a pair of new cock rings — the Atom and Atom Plus.
It’s the first time Hot Octopuss has entered into the cock-ring space. And the company has launched into the market by putting an emphasis on reinventing the product.
Both the Atom and the Atom Plus feature a stretchy ring that was designed to create rock-solid erections and intense climaxes.
Plus, the company said, they feature an ergonomically shaped contact area for the partner's stimulation.
The Atom Plus pushes the envelope further because it is the world’s first cock ring to house dual-integrated motors, enabling intense perineum stimulation in addition to powerful vibrations on top of the shaft.
Hot Octopuss founder Adam Lewis said the company has set its sights on a “whole new section of the sex toy market” with the introduction of its first set of cock rings.
The cock-ring launch is part of the company’s ongoing expansion as it continues to reset the rules and shake up the industry, he said.
“With Atom and the Atom Plus we wanted to take the classic penis toy — the cock ring — and reinvent it for the 21st century,” Lewis said. “The perineum is an often-overlooked erogenous zone. Simultaneous perineum and penis stimulation provides powerful sensations and intense climaxes, and we’ve provided this in Atom Plus.
“Until now, the technology to run wires through a product that needs to stretch has not existed, so cock rings that have attempted to target the perineum have had to use a separate bullet vibe to achieve this, which can be fiddly and lacking in power. With Atom Plus we have overcome this with a patented wiring system that enables the ring to stretch while still powering two hefty vibration motors simultaneously — a world first.
“As always, we take pride in ensuring we lead the way for the pleasure products industry, with new sex tech and consumer enjoyment at the heart of product development, and we believe our first ever cock-ring range puts us at the front of the market.”
Both models deliver deep and rumbly vibrations, include an ergonomic design that delivers intense clitoral stimulation and are quick charging (two hours). They can be worn with a splash in a shower, bath or jacuzzi.
The Atom (RRP $85) and Atom Plus ($99) are available to order now from HotOctopuss.com.
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