Feelmore Adult Gallery Profiled by The Root

Feelmore Adult Gallery Profiled by The Root

OAKLAND, Calif. — The Root, an online African-American culture magazine, profiled queer- and black-owned Oakland retailer Feelmore Adult Gallery in a video segment.

In the video, Feelmore founder Nenna Joiner says that they opened up shop after having a dream where they began selling adult toys and DVDs out of the trunk of their Toyota Camry. To view the video, click here.

Joiner says that fiscal and social obstacles caused a nearly seven-year delay between the store's inception and grand opening. The barriers to entry were high: starting capital came from Joiner’s own pocket save for a small, quickly repaid loan.

“Being a person of color, I understand what it means to go into spaces to shop and to be followed around. We talk about a balance in our space,” Joiner explained. 

The range of people shopping at Feelmore runs the gamut. “I think with a sex store everybody is the right customer,” Joiner said. They explained that keeping their ear to the ground in terms of culture, rather than focusing on building a traditional store, gives them the opportunity to reach out to a new base.

They added, “A lot of people are very afraid to experience their bodies. [But] we definitely make sure that we send people home with this creative idea that sex is really sculpted by you, no one else.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SadoToys, Cruel Reell Team Up for 'RIP Slip' Leather Thong

BDSM pleasure brand SadoToys has joined forces with recently crowned Euro XMAs Fetish Creator of the Year Cruel Reell to release the RIP Slip leather thong.

Leilani Li Fronts Latest From TransAngels

Leilani Li stars with Tony Genius in the latest release from TransAngels, titled “Breathe In, Stretched Out.”

Elania Makes Her WIFEY Debut

Creator Elania stars with her husband Shaun and Hollywood Cash in the latest release from Vixen Media Group studio imprint WIFEY.

Alaina Taylor, Octavia Red Topline 'Lesbian Tutors 11'

Alaina Taylor and Octavia Red headline "Lesbian Tutors 11" from Girlfriends Films.

West Coast Productions Showcase 'Hazel Grace: Reflections' Premieres

Hazel Grace gets the spotlight in a new five-part showcase release from West Coast Productions (WCP).

Lexi Luna Stars in Latest From MILFY

Lexi Luna stars with Parker Ambrose in the latest release from Vixen Media Group (VMG) studio imprint MILFY.

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Hentaied Founder Romero 'Mr. Alien' on Fetish, Fantasy and Finding Order in Chaos

A sharp sting pierces the woman’s skin. Something foreign slips beneath the surface. Eggs, maybe. She doesn’t know it yet, but soon her body will become a vessel, a hive, a source of contamination.

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

Bree Mills Unpacks Power, Pain and Family Ties in New Pure Taboo Film

Bell is shooting a scene for “The Secrets We Share,” a new feature from Pure Taboo and Adult Time — and moments like this remind the crew that they are not out to make just another adult movie.

Show More