pjur Unleashes 'Gives You More' Campaign

pjur Unleashes 'Gives You More' Campaign

WASSERBILLIG,Luxembourg — pjur has announced its new major advertising and image campaign: "pjur love — gives you more.”

According to a rep, the slogan also includes a new communication strategy with large-scale ads and online campaigns.

"The phrase ‘Gives you more’ is exactly what makes our brand unique," said Alexander Giebel, CEO and founder of the pjur group. "We offer more variety, more choice, more quality and more peace of mind. As a family-owned and family-run company, we also put more heart and soul into our products than larger organizations. The new slogan sums this up perfectly in just a few words."

The company aims to attract even more end customers to the PoS through attention-grabbing adverts and advertorials in popular publications such as Playboy, GQ, Cosmopolitan and XBIZ, as well as through online campaign and events.

“The manufacturer wants pjur retailers to benefit even more from its B2C initiatives,” a company spokesperson said. “All campaigns are planned long in advance to give customers and partners sufficient time to stock upon pjur products and showcase them to existing and — most importantly — new customers at the PoS.”

In addition to realigning its strategy at B2C level, the pjur group will be presenting a focus topic every month and providing retailers with detailed information. The pjur sales teams will also be looking for more direct contact with distributors and retailers this year in the form of product training sessions, the company reported. 

"This was something that many of our customers asked for and we are more than happy to oblige," Giebel concluded.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pioneering Sexual Health Media Personality Dr. Ruth Westheimer Passes Away at 96

Pioneering sexual health educator, radio and television personality and therapist Ruth Westheimer passed away Friday in New York City at 96.

Adam & Eve Reveals Results of 'Sex During the Pandemic' Survey

Adam & Eve has released the results of a new survey asking respondents if their sex life was better or worse during the pandemic.

Rock Candy to Debut 'Sweet Stash' Vibrator Collection

Rock Candy will introduce its Sweet Stash collection of vibrators at next week's ANME show in Burbank.

Kheper Releases New 'D*ck! C*nt! Assh*le!' Party Game

Kheper Games has released the new party game D*ck! C*nt! Assh*le!

Our Erotic Journey, AMZ Partner for App-Enabled Devices

Our Erotic Journey/OEJ Novelty has partnered with sextech contractor AMZ (Adult Meeting Zone) to release the app-enabled Harmonix Duo Pulse Couples Vibe and True Sensation Thrusting Dildo.

Svakom Releases 'Trysta Neo' G-Spot Vibe

Svakom has debuted Trysta Neo, its new interactive rabbit vibrator featuring a firm ball that rolls inside the head of its angled shaft head for G-spot stimulation.

Womanizer Premium 2 Featured in New Katy Perry Video

Katy Perry’s new music video, for her single “Woman’s World,” features the singer holding the Womanizer Premium 2, which will be released Thursday.

Gen Z: How Social Media Is Driving Pleasure Product Modernization

“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.

Satisfyer Acquires Pulsator Technology Patent

German wellness group EIS/Satisfyer/Triple A has acquired the worldwide patent for Stronic/Pulsator technology.

Show More