Wicked Sensual's Cassie Pendleton Named 2018 XBIZ Marketing Executive of the Year

LOS ANGELES — Cassie Pendleton, marketing director for Wicked Sensual Care, was named Marketing Executive of the Year at the 2018 XBIZ Exec Awards on Jan. 17. 

The award, presented at the Andaz hotel in West Hollywood, Calif., honors key individuals who are considered the “power behind their brands” and wear many hats as an essential part of the executive team.

"I’m very grateful to XBIZ and to all those who voted for me to receive this honor," Pendleton said. “I am very fortunate to be able to work with Wicked Sensual Care, where quality and integrity are at the forefront of everything we do. To be a part of our success is rewarding, gratifying and just so much fun!"

Pendleton has been with the personal lubricants brand since 2014, playing a leading role in the company’s development and growth. Under her leadership, Wicked Sensual Care has grown its sales and marketing footprint to reach domestic as well as international markets and has become a leading brand within the sensual wellness space, the company reported.

Wicked Sensual Care was also named Lube of the Year for 2017 by SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list.